Based on SocialPeta’s App Intelligence data, we have compiled the TOP 20 chart for global mobile game ad spending, revenue, and downloads in June 2023, aiming to assist more mobile app professionals in understanding the changing trends in the global mobile market.
An overview of the global mobile games performance in June:
China, Hong Kong, and Taiwan markets experienced a summer surge, with several MMO new games initiating pre-registration media buying in June.
miHoYo intensified advertising efforts for “Honkai: The Void Rail,” leading to a historic low in revenue for “Genshin Impact” in June.
“MONOPOLY GO!” achieved surprising success, with 9.2 million downloads and $38.2 million in revenue, becoming a dark horse of Q2 2023.
TAP4FUN’s SLG game “Age of Apes” saw 1.9 million downloads on the App Store, securing the top position in the strategy download rankings.
Top 20 Advertising
The Wandering Ark, a pixel strategy shooting mobile game by Electronic Soul
, officially launched in China’s Hong Kong and Taiwan markets on June 12. To promote the game, the official team invited Taiwan local celebrities as game spokespeople and ambassadors. Additionally, the game offered a plethora of pre-registration and first-day download rewards, including prizes like PS5, iPhone 14 Pro, and Nintendo Switch.
In terms of media buying, based on the advertiser analysis provided by SocialPeta’s Advertising Intelligence module, The Wandering Ark accumulated a total of 7,000 deduplicated creatives in June. The advertising details on iOS:
- Around 200 advertising creatives were scheduled for June.
- Video form creatives accounted for a significant 65% in the last 30 days.
- Most video creative dimensions are 720×1280 pixels.
- The top choices for advertising placement were sports-related media, followed by arcade and card game-related media.
- The advertising copies frequently used themes like rewards and gaming to attract players. Examples include “Pixel Wasteland” and “Log in and get 777 draws.”
The short video ad creatives predominantly feature funny memes, and quirky bgm in the beginning, paired with gameplay elements like gacha, Leveling up and monster hunting to attract players’ interest and drive downloads.
In June, miHoYo’s anime-style turn-based mobile game “Honkai: Star Rail” had a total of 2,500 deduplicated creatives on iOS, with the following specific breakdown:
- The number of ad creatives increased by 16.7% compared to the previous month.
- The ad creatives covered a total of 63 regions, with the highest number of ad creatives in the United States, Canada, and Taiwan(China).
- Within the past 30 days, video ad creatives proportion accounted for a significant 99.85% of the total.
- Most video ad creatives were sized at 640×360 pixels.
- In terms of media placement, entertainment-related media ranked first, accounting for 26.6%, followed by puzzle and brain teaser genres.
miHoYo’s video ad creatives mainly focus on TikTok real-life short videos style, featuring popular in-game characters or the current UP gacha characters interacting with real-life content. For example, in the following ad creative, a real-life influencer and the current UP male character “Luocha” from “Honkai: Star Rail” participate together in a heart gesture challenge.
Top 20 Revenue
In June, the App Store witnessed remarkable revenue performances from the following standout products:
Dream Game’s hit match-three puzzle game “Royal Match” continued to intensify its advertising efforts. In June, the game achieved a staggering revenue of $48.5 million on a single app store, marking a month-on-month growth of approximately 15.2%.
“Garena傳說對決” (Garena Legends) launched its Summer Party activity in June. free outfits, dance animations, limited-time free heroes, swimwear skins, and the latest theme song, igniting players’ enthusiasm for in-game purchases. As a result, the game’s one app store revenue reached $18.5 million, with month-on-month growth of about 21.7%.
Monopoly GO! – the real estate board game – emerged as one of the strongest dark horses in Q2 2023, with an impressive single app store revenue of $18 million in June, marking a month-on-month growth of approximately 44%. The game’s highest revenue contribution came from the United States, accounting for over 61%, while Italy ranked second with a share of 7.8%.
Supercell’s Clash Royale saw significant growth with its latest updates, including new game mechanics and a new card level (Level 15). In June, the game achieved a remarkable single app store revenue of $13.5 million, representing a month-on-month growth of about 82.4%.
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Google Play’s outstanding revenue games in June are as follows:
Korean-style MMOs showed steady revenue growth:
- NCSOFT’s “리니지M” (Lineage M) achieved a staggering single app store revenue of $35.2 million in June, with a month-on-month growth of approximately 49.2%.
- “Lineage W” attained a single app store revenue of $15.8 million in June, with a month-on-month growth of about 9.7%.
- Kakao Games’ “오딘: 발할라 라이징” (Odin: Valhalla Rising) garnered a single app store revenue of $8.9 million in June, with a month-on-month growth of approximately 15.6%.
- miHoYo’s games “Honkai: Star Rail” and “Genshin Impact” experienced a decline in revenue:
- “Honkai: Star Rail” achieved a single app store revenue of $25.5 million in June, with a significant month-on-month decline of about 51.1%.
- “Genshin Impact” achieved a single app store revenue of $14.9 million in June, with a month-on-month decline of about 14.4%, setting a new revenue low for the game in 2023.
Football mobile games’ revenue is on the rise, with notable performances in June:
- “FIFA Football” achieved an impressive single app store revenue of $9.7 million, marking a month-on-month growth of approximately 21.2%.
- KONAMI’s “eFootball™ 2023” attained a single app store revenue of $4.6 million in June, with a month-on-month growth of about 2.2%.
Top20 Download
App Store’s impressive downloads in June
The post-apocalyptic survival shooting mobile game “Undawn,” published by Tencent’s Level Infinite. The game officially launched on June 13th, garnering a remarkable 2.9 million single-platform downloads in its first month. Among these downloads, users from the United States contributed 76% of the total.
Elimination mobile games dominate the download chart
Traditional Zuma-style puzzle game “Marble Master: Match 3 & Shoot” achieved an outstanding 1.9 million single app store downloads in June, showing a remarkable month-on-month growth of 72.7%. Since February 17, 2023, “Marble Master” has been soaring high in the rankings, securing the top spot in both the Casual and Puzzle categories on the US App Store, ranking 29th overall, and reaching the 3rd position in the Free charts. The game’s downloads continue to exhibit sustained growth.
Match-three puzzle game “Royal Match” reached an impressive 4.1 million single app store downloads in June, with a month-on-month growth of 5.1%. Among these downloads, users from the United States contributed 41.5%.
Thanks to secondary gameplay media buying strategies, TAP4FUN’s simian-themed SLG “Age of Apes” reclaimed its peak position, becoming the highest-downloaded strategy game on the App Store in June. The game achieved a remarkable 1.9 million single app store downloads, showcasing an astounding month-on-month growth of 180.2%.
Google Play’s impressive downloads in June:
Car simulation games witnessed a surge in downloads:
- “Traffic Rider,” developed by skgames, achieved a remarkable 10.8 million single app store downloads in June, with a staggering month-on-month growth of 163.4%.
- “Race Master 3D,” published by SayGames, attained 9.1 million single app store downloads in June, showing a significant month-on-month growth of 24.7%.
- “Ramp Car Games,” under Fun Drive Games, garnered 8 million single app store downloads in June, marking a remarkable month-on-month growth of 135.3%.
- The popularity of Spider-Man remains strong, with “Spider Fighter 3,” released in April 2023, achieving 6.4 million single app store downloads in June, displaying an astounding month-on-month growth of 326.7%.
FPS mobile games return to their peak, with the FPS classic “FPS Online Strike,” released in 2021, achieving an impressive 7.7 million single app store downloads in June, showing an extraordinary month-on-month growth of 600%.
The above is the global mobile game advertising, revenue & downloads analysis on the App Store and Google Play for June 2023. SocialPeta released the “2023 Q2 Global Mobile Gaming Marketing Trends Insight Report. This report will deeply analyze the competitive situation of the mobile gaming market, and explore key factors and best practices in market marketing. Through in-depth research on market trends, it will reveal the key elements for achieving success in this challenging and opportunistic mobile gaming market. Click here to download the full report for free, and get more mobile industry insights in 2023.
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