Asia’s leading entertainment hub, KC Global Media Asia, is pleased to appoint Lee-Asha Dukhie as its new Director and Head of Digital Marketing. She will be responsible for overseeing all digital marketing efforts, working closely with Serious Media, the company’s marketing agency, to shape the company’s digital strategy across the organization’s social media platforms, and digital properties.
With years of experience in advertising sales and marketing for both digital and print media, she will be at the forefront of driving innovative digital campaigns, expanding KC Global Media’s digital footprint, and connecting with audiences across digital and social platforms.
Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyze audience behavior, anticipate trends, and design strategies that effectively connect with viewers on a personal level.
“We’re excited to welcome Lee-Asha to the team,” said George Chien, Co-founder, President and CEO of KC Global Media. “We spent the past couple of years stabilizing our linear business and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with audiences in the region. Bottomline, she will ensure we are relevant.”
“We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts,” Chien added. “The addition of a new Director and Head of Digital Marketing and the strengthened partnership with Serious Media mark important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry.”
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