Klareco Communications has launched a bespoke communications offering which aims to support businesses across sectors in times of crisis. Branded KlarecoConnect, the offering seeks to address the many professional challenges being faced, many of which may not have been on the agenda just three months ago. Aimed at moving beyond ad-hoc advice, this comprehensive suite of services aims to kick-start communications action from firms in a holistic way.
There has been an unprecedented shift in the way businesses are running today with most having to make difficult and drastic decisions within incredibly short timeframes. Management teams are restructuring their organisations for survival. Yet, they are also pressured to deliver performance even as their workforce is increasingly dislocated with strict work-from-home policies. There are also significant operational changes and risks caused by the potential spread of the virus, which teams are continuing to navigate. At this time, it is essential that decisions are being made efficiently, and that teams are acting nimbly and communicating with empathy and care both internally and externally.
“It’s a tough world out there and KlarecoConnect is a response to pressing communications priorities. Integrated communications skillsets are brought to the forefront, particularly in the area of crisis and digital. As companies focus on strengthening their operational resilience, we cannot ignore the fact that reputational resilience will differentiate those who come out stronger post Covid-19,” Ang Shih-Huei, CEO and Co-Founder, Klareco Communications.
Developed by a network of communications specialists, KlarecoConnect focuses on a comprehensive suite of services which help companies prepare, respond and recover – Connect Your Business, Connect Your Story and Connect Your Future. It is important to be prepared for the current state of affairs, be ready to respond with flexibility, and to take advantage of the upturn.
- Connect Your Business. Now is the time for businesses to be conducting health checks, training, crisis simulations and reviewing communications plans and policies. People must be adequately prepared for the now and also for the unpredictable future.
- Connect Your Story. Storytelling in a changing media landscape can be hard to navigate. What worked just a couple of months ago now needs to be re-evaluated. It is essential for businesses to be leveraging on digital platforms, and to be redefining brand messaging.
- Connect Your Future. It is not too early to be thinking about the post COVID-19 recovery plans, however, many businesses are so consumed by the current state of affairs that this may seem impossible. It is important to be putting plans in place for recovery that can be immediately activated after launch.
“Communication is the most critical tool all businesses need in times of crisis. The way we are interacting with the media has changed, and the question now is how businesses can tell their stories with speed and relevance in a landscape that has changed drastically in the last couple of months, and will continue evolving. What we want to do is help businesses and brands be nimble and proactive instead of reactive,” said Mark Worthington, Managing Director and Co-Founder, Klareco Communications.
