IPG Mediabrands has announced the appointment of Kristine Biti as the head of KINESSO for the Asia-Pacific region, a significant development in the field of digital marketing. Effective April 11th, Biti is ready to take the lead inside the agency from its Regional Headquarters in Singapore, demonstrating the company’s dedication to digital market expansion and technical innovation.
A New Era of Leadership
Kristine Biti’s transition into the leadership role follows the recent promotion of Matt Ware to CEO of the company, marking a pivotal moment for KINESSO. The tech-driven performance agency, renowned for its expertise in digital media, marketing automation, and advanced analytics, among other areas, now looks to Biti to guide its team of over 1,000 digital experts across 11 markets in the Asia-Pacific region.
Decades of Experience
Bringing over 15 years of experience in advertising, marketing, and technology, Biti’s track record of driving regional expansion and fostering strategic collaborations positions her as a formidable leader in the industry. Her previous role as APAC head of operations, client, and growth at Media.Monks has honed her ability to navigate the complexities of organizational transformation within the fast-paced digital marketing sector.
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Strategic Vision for KINESSO
Leigh Terry, CEO of IPG Mediabrands Asia-Pacific, lauds Biti’s appointment, noting her reputation for operational excellence and her knack for steering commercial transformation. “Her deep-seated knowledge of marketing technology, combined with an unrivaled passion and tenacity for the forward progress of this industry, make her the perfect hire,” Terry commented, emphasizing Biti’s role in leading KINESSO’s digital performance specialists across the region.
Biti herself reflects on the timing of her joining as one marked by rapid technological advancements and evolving consumer behaviors. “More than ever, brands are seeking expertise and agility as they navigate the complexities of data, analytics, and their technology stack,” Biti stated. She views the innovative solutions and exceptional talent at KINESSO as pivotal for propelling clients forward in a digitally-driven market.
With a defined growth and innovation plan, Biti, with the help of Leigh Terry’s experienced leadership team and the global collective expertise of the KINESSO team, is poised to take the company’s Asia-Pacific business to new heights. Her hiring marks a new chapter in the company’s history as well as in the larger context of digital marketing in Asia-Pacific, an area where talent and technology combine to influence the direction of the sector.
