LenDenClub, an Indian P2P lending platform, has launched a new campaign called “Invest Like Hardik” with its brand ambassador, Hardik Pandya. The campaign, which Kandid Kanvas conceptualized, aims to persuade young investors to invest in peer-to-peer lending because it provides excellent returns while being hassle-free and unrelated to the market. The advertisement features Pandya joking around with the viewers while emphasizing the advantages of P2P lending and LenDenClub’s top-notch product selections.
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The goal of the campaign is to attract people from all walks of life, such as people who like to invest in different types of financial instruments, salaried workers, people who have never invested before, business owners, and investors. By using Pandya’s connection to cricket, the brand hopes to reach a wider group of people who like the sport. By showcasing how simple and easy it is to invest in P2P lending with LenDenClub. The campaign aims to increase investor confidence. Bhavin Patel, co-founder and CEO of LenDenClub, commented on the campaign, saying, “Through this partnership, we hope to increase awareness of peer-to-peer (P2P) lending. Thus, the campaign perfectly ties back to our brand and what it stands for. While demonstrating how to take advantage of straightforward and hassle-free investing through LenDenClub.”
The campaign was made to fit the LenDenClub brand, which is a lot like Pandya. It was intentional for the background music, script, and treatment to be upbeat, brisk, fun, and daring. The campaign aims to be fearless, similar to Pandya’s unconventional and distinctive decisions. Pandya was selected as LenDenClub’s brand ambassador because the company needed a dynamic and recognizable figure. Who could motivate the young people of today’s India and serve as the brand’s most trustworthy spokesperson. Similar to how LenDenClub provides the same to its investors in its cutting-edge P2P lending platform. Pandya’s tenacious personality has consistently produced high returns on the ground. The all-arounder will exhibit the knowledge, trust, and authenticity that are the cornerstones of LenDenClub.
