Leo Burnett India, a significant participant in the advertising industry under Publicis Groupe, recently announced the appointment of Rajeev Rakshit as the new Executive Director for its Bangalore operations. This was a calculated strategic move. The agency is about to reach new heights of success and creativity thanks to this decision.
Improving Client Relations and Leadership
Rajeev Rakshit brings a wealth of experience to his new role at Leo Burnett Bangalore, where he will report directly to Amitesh Rao, the CEO of Leo Burnett for South Asia. His responsibilities will encompass a broad spectrum, focusing on client relationships, innovative solutions, talent development, and overall growth. This appointment comes as a testament to the agency’s robust partnerships with prominent Bangalore-based clients, including industry giants like Ikea, RedBus, Kingfisher, Heineken, Lenovo, Acko, and Flipkart.
Leadership Perspectives
Amitesh Rao commented on the appointment, stating, “Leo Burnett is a formidable creative force in Bengaluru with great momentum, energy, and ambition, working with some incredible brands, and lucky to have some of the most talented people onboard. Rajeev comes with a distinctive blend of a future-facing orientation, maturity, and deep industry knowledge, and we are delighted to have him join us in building on the foundation of our Bengaluru operation to take it to greater heights.”
Adding to the enthusiasm, Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia, remarked, “The Bangalore team’s energy is infectious, and we currently work with some of the best clients in India from there. We already have Pravin Sutar leading the creative mandate from Bangalore and together with Rajeev who comes with solid hands-on experience, we are confident of building meaningful solutions for our client partners.”
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A Homecoming and a New Chapter
Expressing his excitement about his new role, Rajeev Rakshit said, “Having had a substantive stint with Leo Burnett in the past, it feels like coming home. The agency’s inspired creativity, portfolio of iconic brands, and numerous client success stories have resulted in its staggering momentum and I am excited to be a part of this journey. I have always admired Leo Burnett’s ability to reimagine and redefine industry norms and look forward to collaborating and contributing to propel the agency towards its next significant milestone.”
Rajeev’s extensive background includes over two and a half decades in various key roles, including Upstream Marketing, Strategic Planning, Digital Strategy, Account Management, and General Management. Before rejoining Leo Burnett, he served as Group CEO and Managing Partner at Thinking Folks, and his career has spanned several prestigious positions at Publicis Groupe’s L&K Saatchi & Saatchi, JWT/WPP, and McCann Erickson India.
With Rajeev Rakshit’s strategic insight and proven track record, Leo Burnett Bangalore is set to enhance its offerings and deepen its market impact. This leadership renewal marks a significant step in Leo Burnett’s journey, emphasizing its commitment to innovative client solutions and solidifying its position as a leader in the creative industry.
