The “Let’s Go Green with MIRROR” campaign is Watsons’ next step towards being a more environmentally responsible company. The successful ad was created in tandem with the Hong Kong boy band MIRROR. Hong Kong, Malaysia, Taiwan, and Singapore are the four Asian markets where it will be introduced.
Greener Stores Global Framework
To help its 18 million members become more environmentally conscious, Watson has launched a new initiative as part of its “Greener Stores Global Framework.” Let’s Go Green with MIRROR is Watsons’ way of encouraging consumers to make environmentally beneficial decisions in their daily lives.
MIRROR’s contribution to the campaign
MIRROR has written the campaign’s anthem, “GO GREEN,” which will be featured on a digital billboard in Malaysia and one hundred digital screens in Singapore, as well as in Watsons stores across all four regions. Organizational publicity for the programme will include rebranding some stores as “MIRROR GO GREEN” outlets, with a focus on low-carbon lifestyles. Users around Asia may help promote the campaign’s message by taking part in the #GoGreenMIRROR dancing challenge on social media.
Virtual Green Garden Game
In addition, Watson’s has designed a game to encourage eco-friendliness, in which players cultivate their own digital garden. Through “Skip it” (reduce), “Bring it” (reuse), and “Keep it,” consumers may develop a greener lifestyle by performing various chores over the course of six weeks (recycle). The app will calculate the estimated reduction in carbon emissions from each action, and Watsons will match that amount and donate to tree-planting initiatives. You may play the game on the Watsons app in Malaysia, Singapore, and Taiwan, or on the MoneyBack app in Hong Kong. In addition to its positive environmental effects, the project is expected to reduce greenhouse gas emissions by 900 metric tonnes.
MIRROR and Watsons’ Shared Beliefs
Watsons and MIRROR’s partnership exemplifies the spirit of Hong Kong, says Malina Ngai, CEO of A.S. Watson (Asia & Europe). She stated that the endless potential symbolised by the mirror image in MIRROR was consistent with Watson’s brand ethos, which inspired the two to collaborate. She believes that if enough people are encouraged by MIRROR to adopt a greener way of life that helps ensure a sustainable future, then they can work together to make the world a better place through the “New Beautiful” movement.
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Watsons has launched a new and exciting sustainability campaign called “Let’s Go Green with MIRROR” with the goal of getting its consumers to adopt more environmentally responsible habits. The campaign’s goal is to make the world a better place for future generations, and its partnership with the popular boy band MIRROR will help them get there. Watson’s wants to make the #GoGreenMIRROR dance challenge and the virtual green garden game a part of the campaign so that it can be seen all over Asia.
