In an impressive move, global entertainment powerhouse Lionsgate Play has just unveiled its refreshed brand identity in key Asia-Pacific markets such as the Philippines, Indonesia, Malaysia, and India.
The rebranding incorporates the concept of a prism, brilliantly encapsulating the narratives of Lionsgate Play and its storytelling philosophy. Transitioning into the brand’s novel colour, teal, this prismatic approach reflects a sense of bold dynamism.
Simultaneously, Lionsgate Play plans to bolster its bond with viewers under the new brand identity. The focus is on enhancing the consumer experience by implementing a superior user interface, hastening app loading times, and boosting overall stability. The result? A more polished and enjoyable streaming experience for all.
Reflecting on the rebranding, Rohit Jain, President of Lionsgate Play Asia, explained that the brand isn’t just a platform for diverse voices but also a space to present complex and in-depth characters. He added, “The refreshed identity is a perfect embodiment of all that we aim to achieve for the brand—innovation, energy, and excitement. We strive to deliver consistent, original, and bold premium content, and we hope our viewers connect with the true essence of Lionsgate Play through this new identity.”
Similarly, Amit Dhanuka, Executive Vice President of Lionsgate, noted, “Lionsgate Play is a global entertainment brand offering premium content at a fair price. We tell stories that embrace unique perspectives and broaden the horizons of our viewers. As we continue to bolster our presence in South Asia, our new brand identity testifies to our commitment to presenting bold, diverse, and captivating narratives.”
As Lionsgate Play steps into its new teal-clad identity, viewers can anticipate a seamless and thrilling streaming experience from the global entertainment giant.
This news article is based on the information obtained from marketech-apac.com.
