The 2023 has witnessed the unveiling of Livspace’s fresh brand campaign, ‘Livspace your space- Season 2’, graced by the charismatic presence of Virat Kohli and Anushka Sharma. The campaign insightfully delves into the ever-changing role homes play in our lives, illustrating how Livspace can transform each room to realize its full potential.
The Creative Genius Behind the Campaign
Kartikeya Bhandari, the Chief Marketing Officer of Livspace, expressed enthusiasm about this year’s theme. “Reintroducing ‘Livspace your space’ for another run with our brand representatives, Virat and Anushka, has been invigorating,” he shared. The campaign uniquely infuses horror elements with comedic undertones. This juxtaposition emphasizes Livspace’s dedication to remodeling living areas with superior materials and designs. Expectantly, these campaign films resonate with a broad spectrum of audiences, fortifying Livspace’s esteemed position as India’s top Home Interiors Brand.
Furthermore, capitalizing on the nationwide buzz around the cricket world cup, Livspace aims to engage their audience across various digital, social, and CTV platforms.
Humor Meets Horror: The Unique Spin
The campaign portrays Virat and Anushka as an affluent couple encountering unexpected interior design challenges in their lavish abode. What seemingly starts as a spine-chilling ghost story amusingly pivots to their quirky encounters with helpful, yet unusual ‘ghosts’ determined to address their design dilemmas. TILT conceptualized these memorable moments, with Corcoise Films brilliantly directing the vision.
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Adarsh Atal, the Chief Creative Officer at Tilt Brand Solutions, offered an intriguing perspective. He remarked on the distress persistently substandard interiors inflict, noting that homeowners inevitably grapple with these design issues daily. “This understanding inspired our creative narrative, presenting an array of supernatural beings trying to spook Virat and Anushka. Yet, the real horror? The subpar interiors,” Atal quipped.
Tying in with the Cricket Mania
Synchronously launched with the ICC Men’s Cricket World Cup, Livspace’s campaign has a robust rollout strategy. The campaign comprises a series of four engaging videos. Audiences can anticipate two brief 10-second snippets and two longer 30-second clips, strategically released with a two-week interval. This engaging initiative will span an impressive eight weeks.
