Marriott International has new plans for growth in the APAC region (excluding China). John Toomey is now the new chief sales and marketing officer. Bart Buiring, the previous holder, has a new position too. He’s now managing director, luxury, Greater China, for Marriott International.
What’s behind these changes? The company wants to grow in the region. They’re also tapping into leadership to meet local needs. They want to support customers, associates, and owners.
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Toomey’s role is large. He will take care of many aspects of Marriott’s strategy in the region. This includes brand management, marketing, sales, distribution, revenue management, loyalty, customer experience, digital, and communications.
Toomey has been with Marriott for 27 years. He knows how to drive performance. He knows how to collaborate. He helped Marriott partner with Rakuten, a digital giant. This helped grow the Marriott Bonvoy loyalty platform. Rakuten has 110 million members.
Toomey has had various senior roles at Marriott. He’s been the vice president of sales and marketing for Asia Pacific (excluding China). He set the strategic vision. He looked after sales, marketing, and more.
Now let’s talk about Buiring. He will take care of Greater China’s luxury portfolio. This includes nearly 70 hotels and resorts. They’re part of eight luxury brands. His responsibilities are broad. He’ll lead the luxury business team. He will drive financial top-line. He will ensure operational excellence. He will manage brand marketing and communications teams.
Buiring has experience too. He’s been with Marriott International for 22 years. He’s had over a dozen leadership roles. Both in Asia Pacific and at the corporate level. From 2020 to 2023, he was the chief sales and marketing officer for Asia Pacific. He managed the region’s consumer strategy. He handled sales, revenue, marketing, loyalty, brand, digital, and customer experience.
These changes at Marriott International are significant. They show a strong focus on growth. They show a willingness to adapt to local needs. They highlight the importance of experienced leadership.
Both Toomey and Buiring are Marriott veterans. They have a combined 49 years of experience with the company. They have a proven track record. They know the business inside and out.
This strategic move comes at a crucial time. The APAC region is a growing market. The luxury segment in Greater China is expanding too. Marriott International is positioning itself wisely. They are using their best talent to lead the way.
Marriott International is looking ahead. They’re planning for the future. They’re relying on strong leadership to guide them. With Toomey and Buiring in these roles, they’re well-prepared. They’re ready to grow, adapt, and excel.
This news is based on Marketing Interactive.
