Mastercard has become a Global Partner with the International Cricket Council (ICC) for the Men’s Cricket World Cup 2023, set to be hosted in India between October 5 and November 19, 2023.
Key Highlights:
- Exclusive Partnership: Mastercard will be a Global Partner for the 2023 Men’s Cricket World Cup, solidifying its commitment to cricket and adding to its illustrious international sports sponsorship portfolio.
- Unique Benefits for Cardholders: Mastercard customers can avail themselves of exclusive benefits such as meeting cricket legends, access to the World Cup trophy, and special experiences on match days.
- Flagbearer Program for Children: Cardholders’ children aged 12-18 will have an opportunity to participate in the flagbearer program.
- Special Offers on ICC Merchandise: Mastercard users will receive a wide range of discounts and offers on official ICC merchandise.
- Strengthening Ties with Cricket: This partnership enhances Mastercard’s relationship with cricket, aligning with other global sports associations like UEFA Champions League and PGA Tour.
The collaboration represents Mastercard’s dedication to connecting fans with their passion for cricket, especially in cricket-loving nations like India and South Asia.
ICC Chief Executive Geoff Allardice expressed delight in welcoming Mastercard, appreciating its vast experience in sports partnerships. The collaboration aims to bring many benefits to cricket lovers globally.
Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, emphasized the company’s excitement to partner with ICC for the World Cup, promising to provide customers and cricket enthusiasts with “priceless possibilities” during the tournament.
This partnership underscores Mastercard’s long-standing commitment to sports and entertainment, linking cricket fans to unique and unforgettable experiences. With exclusive pre-sale windows and special offers, Mastercard is enhancing the cricketing spectacle for millions of fans.
The alignment of Mastercard with a prestigious event like the ICC Men’s Cricket World Cup not only elevates the tournament’s global appeal but also signifies a meaningful connection between the world of sports and global finance.
The amalgamation of these two giants promises to add splendor to the upcoming Cricket World Cup and pave the way for innovative fan engagements and exclusive experiences, enriching the global cricketing landscape.
