Tokyo, October 12th – In a monumental stride for the advertising industry, Mastrum, the innovative digital Out-of-Home (OOH) advertising platform, has announced the successful integration of approximately 34,000 screens in its initial phase. This venture is the brainchild of a strategic partnership between JR East Marketing & Communications Inc. (jeki) and the global OOH enterprise software magnate, Moving Walls Group.
Strategic Synergy
Mastrum, a bespoke DSP/SSP platform, is meticulously crafted to cater to the unique nuances of the Japanese OOH advertising ecosystem. With the robust backing of Moving Walls, the platform emphasizes the “visualization of advertising cost-effectiveness” and the “automation of media transactions.” The ambition is clear: Mastrum is on a trajectory to dominate as Japan’s most extensive OOH media platform. With plans to incorporate over 400,000 OOH sites, the future looks promising.
Tech-Driven Transformation
The technological prowess of Mastrum doesn’t stop at mere screen integration. The platform’s vision encompasses a broader spectrum, aiming to span various media avenues. From nationwide railroad companies and city halls to the burgeoning realms of the metaverse and other digital advertising spaces, Mastrum is poised to redefine advertising paradigms. The industry waits with bated breath for further revelations, set to be unveiled at Ad-Tech Tokyo 2023 on October 19th.
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Beyond Screens
Srikanth Ramachandran, the visionary Founder and Group CEO of Moving Walls, expressed his enthusiasm, stating, “Today signifies a significant breakthrough in our partnership with Jeki as we introduce Mastrum, a fully measurable and automated solution tailored for the Japanese market. Mastrum is now operational with pilot clients, boasting over 30,000 media assets onboarded. I firmly believe that information technology doesn’t just add linear value but exponential potential to out-of-home (OOH) media. The platform will soon provide accessibility to over 400,000 advertising faces across Japan making it the widest reaching media option in the country. It presents an exciting opportunity for global advertisers and omnichannel advertising platforms to grow their own reach here.”
For more information about this article please contact mehul@movingwalls.com and for more information about MASTRUM, please visit : www.jeki.co.jp/mastrum.
BACKGROUND INFORMATION
Moving Walls is a media technology group with a presence across four continents and seven markets. Its supply-side subsidiary, Location Media Xchange (LMX) automates media owner processes and equips their assets with capabilities for enhanced and efficient delivery of OOH media.
jeki was established in 1988 as the first strategic subsidiary of East Japan Railway Company. Although sometimes perceived as East Japan Railway’s house agency or a management company specializing in transportation media, jeki is a general advertising agency that derives 70% of its total revenue from clients outside the group. It also manages digital platforms, content and other businesses for government agencies and other organizations.
