DoubleVerify (DV), a global leader in digital media measurement and analytics, has unveiled an essential resource for advertisers across the Asia-Pacific (APAC) region. The guide, titled The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI, aims to equip marketers with the tools and insights needed to optimize their ad campaigns amidst the evolving digital landscape.
The Importance of Media Quality in Today’s Digital Ecosystem
In the fast-paced world of digital marketing, APAC advertisers are presented with a myriad of opportunities across various platforms, including social media, streaming services, gaming, and shopping networks. However, with these opportunities come challenges—chief among them ensuring that media quality remains high to maximize the effectiveness of campaigns.
The recent report by DV, in collaboration with WARC, revealed a startling statistic: only 17% of APAC marketers evaluate their digital media purchases against critical quality metrics such as brand safety, viewability, ad fraud, and intended geography. This underscores a significant gap in the region’s advertising strategies, which DV aims to bridge with their new guide.
Navigating the Complex Digital Media Landscape
One of the guide’s primary objectives is to help advertisers navigate the complexities of today’s digital media environment. With the rapid proliferation of channels, it has become imperative for advertisers to maintain stringent quality controls to ensure their messages reach the intended audience effectively and safely.
Understanding the Four Pillars of Media Quality
The guide meticulously details the four pillars of media quality that are crucial for enhancing campaign success: brand safety and suitability, viewability, fraud prevention, and accurate geographic targeting. By comprehensively understanding and implementing these pillars, APAC marketers can mitigate risks and significantly boost their return on investment (ROI).
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Tailored Solutions for the APAC Market
DoubleVerify’s guide also showcases their suite of solutions tailored specifically for the diverse and dynamic APAC market. These solutions span across social media, retail media, connected TV (CTV), gaming, and mobile platforms, ensuring that advertisers can verify media placements across all digital touchpoints. This holistic approach ensures consistent measurement standards and transparency, which are vital for maximizing the effectiveness of digital ad investments.
Industry Insights
“Our guide serves as a definitive framework to maximize advertising performance in the APAC region,” says Conrad Tallariti, Managing Director and Senior Vice President, APAC, DoubleVerify. “As technology is expanding rapidly, so is the landscape of digital media with opportunities emerging across new social, streaming, gaming, CTV, and more, making digital media protection of vital importance.”
For advertisers looking to stay ahead in APAC’s competitive digital market, leveraging media quality is no longer optional—it’s essential. DoubleVerify’s new guide provides the insights and tools needed to navigate this complex landscape effectively, ensuring that every ad dollar spent delivers maximum impact.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the internet stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness and to maximize the return on their digital advertising investments on a global scale. Learn more at www.doubleverify.com.
