MBCS, a reputable integrated creative agency, is pleased to announce the appointment of Abby Clark as Copy Writer and Laura Murphy as Art Director. This strategic move is intended to further strengthen the agency’s creative capabilities. This action serves as evidence of the agency’s dedication to exceeding client expectations through innovative thinking and providing exceptional experiences.
The Journey to Creative Eminence
Luke Simkins, the Group Creative Director at MBCS, shared his excitement about the new additions, noting, “Appointing Abby and Laura bolsters our integrated offering across creative and experience where our team has grown exponentially since MBCS relaunched in 2022.” His encounter with the duo’s extraordinary talent was serendipitous, having first spotted them at Award School where their innovative ideas and creative execution left a lasting impression. “I first came across this talented young duo from judging Award School. Abby and Laura performed very well and definitely stood out. I have witnessed first-hand how their creative ideas cut through and make an impact. I knew early on that I wanted their smarts as part of MBCS’ creative offering,” he reflected.
Simkins praised their zeal for creativity and their genuine nature, highlighting their readiness to infuse the team with their distinctive creativity and share their wealth of expertise across the agency’s diverse clientele. “They are a talented duo and genuinely great people who are passionate about their craft and clients in equal measures. They are charged with bringing their own unique brand of creativity to the team and will share their expertise across all our clients and pillars. I can’t wait for MBCS’ clients to benefit from their nGEN perspective and bold ideas.”
Crafting Creative Legacies
After completing AWARD School, Clark and Murphy honed their creative skills during a two-year tenure at CX Lavendar, contributing significantly to the creative direction for notable clients such as Headspace Australia, Westpac, and nbn. Reflecting on their new roles, Clark and Murphy shared, “We’ve worked together as a team and in separate businesses, but we agree our best work is definitely when we are working together. Joining MBCS and working with Liv, Luke and the rest of talented team we honestly feel right at home already and we love that as an agency they put people first.”
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Embracing a Diverse and Creative Culture
Their immediate start and Sydney base highlight MBCS’s dedication to cultivating a workplace that prizes creativity, diversity, and a people-first approach. “It’s a great culture, the clients are diverse and we can’t wait to get started,” Clark and Murphy enthused, mirroring the agency’s vision for growth and creative innovation.
With Abby Clark and Laura Murphy joining its ranks, MBCS is poised to redefine creative excellence, offering its clients innovative and client-focused branding and marketing strategies. This strategic bolstering of its creative department reaffirms MBCS’s leadership in the integrated creative services realm, promising a future filled with inventive solutions, client-centric approaches, and pioneering creative campaigns.
