Meltwater, a renowned name in media intelligence and data analytics, has unveiled the addition of two senior executives to its team, aiming to fortify its foothold in the Asia-Pacific (APAC) region.
Huixian Yang, with an impressive track record at tech giants like Google, SAP, Microsoft, and Fuji-Xerox, has been appointed as Meltwater’s Customer Experience Director for APAC. Her data-centric approach is anticipated to redefine Meltwater’s global customer success strategy.
Meanwhile, Jeff Piniros, previously associated with Salesforce, will assume the role of Sales Development Director for APAC. His primary focus will be on pipeline creation, revenue acceleration, and mentoring the upcoming sales talent.
David Hickey, Executive Director of Meltwater, expressed his enthusiasm, stating, “Both Huixian and Jeff will be pivotal in steering the company through our next phase of growth. With the recent launch of Meltwater’s powerful new Enterprise Intelligence Suite in the region, we have also welcomed a slew of key enterprise clients. We plan to continue building on our best-in-class artificial intelligence, natural language processing, computer vision and inference models to expand our capabilities and serve the evolving marketing needs of organisations.”
Meltwater Celebrates Client Growth and New Partnerships in APAC
Following these strategic appointments, Meltwater has witnessed a remarkable 52% surge in new clients during Q2, compared to Q1. Southeast Asia and Japan remain central to Meltwater’s regional growth strategy, with the Philippines emerging as a significant market. Esteemed brands like PGAG, Shang Properties, and Inquirer.net have joined the Meltwater clientele.
PGAG, a leading comedy brand under the Hepmil Media Group, leverages Meltwater’s influencer management platform, Klear, to consolidate creator data across various social platforms. In contrast, luxury real estate giant Shang Properties taps into Meltwater’s AI-driven Engage and Explore services to gauge its brand perception. Furthermore, broadcasting powerhouse Inquirer.net utilizes Meltwater’s Engage to monitor the performance of its diverse brand portfolio on social media.
Also read: India’s Booming Smartphone Industry to Create 160,000 Jobs by 2024
Two Decades of AI Innovation at Meltwater
Meltwater’s commitment to AI-driven innovation is evident, having been at the forefront for over 20 years. With guidance from its Scientific Advisory Board, Meltwater has consistently outpaced industry norms, launching AI-powered solutions that offer actionable insights, optimize workflows, and facilitate content creation.
Recent advancements include an AI-powered visual search function in Klear, enabling brands to identify relevant influencers instantaneously. Additionally, Meltwater has introduced two AI-powered assistants: a PR Assistant to aid PR professionals in crafting press releases and the AI Writing Assistant, powered by the ChatGPT API. This assistant empowers users to produce captivating social content swiftly, complemented by DALL-E integration for generating royalty-free imagery.
