Introducing the colossal 54-metre digital canvas, the “Outram Travelator,” Moove Media has marked a significant milestone in Singapore’s MRT stations. The canvas overpowers its predecessor, the ‘Moove Great Wall,’ a 40-metre spectacle at Dhoby Ghaut NEL.
This innovative digital wall offers a captivating ride for commuters, incorporating a blend of audio-visual entertainment that lasts a minute and a half. It represents a unique advertising platform for brands to engage with a multitude of commuters that traverse the North-East, East-West, and Thomson-East Coast lines monthly.
Moove Media’s venture into digital technology commenced with its first digital wall at Dhoby Ghaut in 2021, marking it as the largest digital screen in an MRT station in Singapore at that time. The ‘Great Wall’ gained recognition as an iconic landmark at the bustling MRT station, enhancing the everyday journey of commuters.
Also Read: Paywatch Teams up with KB Bukopin for Indonesian Market Debut
The effectiveness of this initiative was evidenced by a post-campaign study conducted by Moove Media in collaboration with YouGov in 2022. The study highlighted that digital screens and advertisements were the most impactful, with the highest location recall rate of 42% in comparison to other forms of out-of-home locations.
Moove Media’s CEO, Jayne Kwek, expressed her enthusiasm about the new wall, emphasizing the company’s commitment to always strive for better and to push the limits. The digital sites have hosted a wide range of brands, including well-known names like McDonald’s, Deliveroo, foodpanda, Coca-Cola, and others, demonstrating the appreciation of advertisers for this innovative move.
Moove Media continues to strive towards digital innovation, making the transportation landscape more engaging and interactive. Stay tuned to witness the digital magic unfold!
The information shared in this news is based on details from the marketing-interactive website.
