In a unique amalgamation of fizzy flavors and digital adventures, Mountain Dew and the renowned video game, PUBG, have unveiled a revamped ‘Dew Challenge’ in Kuala Lumpur, Malaysia. This initiative is not merely a marketing ploy but aims to seamlessly blend the realms of the virtual and the real, presenting an unparalleled experience especially tailored for the young and adventurous.
Capturing the Essence of Adventure
Designed to resonate with dynamic youths and zealous PUBG enthusiasts, this collaboration promises an enriched gaming escapade teeming with innovative twists.
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From 1 October, those eager to participate can acquire a 400ml Mountain Dew bottle. A visit to the Dew Challenge portal – dewchallenge.com, and a quick entry of the unique code found beneath the bottle cap will pave the way for exciting prize redemptions.
A Real-World Gaming Expedition
Mimicking the thrills of PUBG, a real-world treasure hunt awaits participants. Mirroring the in-game experience of players diving into their chosen zones on a virtual map, treasure seekers will select their starting region. Analogous to players rummaging for gear and supplies, participants will be on the lookout for real-world loot boxes that yield bonus leaderboard points, setting the stage for the grand tournament.
Adding to the Excitement: The Dew Challenge Truck
Klang Valley denizens are in for an added treat. A distinctive ‘Dew Challenge’ mobile truck will make its rounds across strategic locations, spanning universities, popular shopping hubs, partner outlets, and night markets. This truck will offer a myriad of PUBG-themed activities. Highlights include a Mountain Dew x PUBG custom vending machine, an interactive shooting gallery, and a spirited gaming jam session, all laden with enticing prizes.
An Initiative Beyond Marketing
Amy Gan, the esteemed Vice President of Marketing at Etika, voiced her exhilaration for this edition of the Dew Challenge. She conveyed that it encapsulates Mountain Dew’s earnest pledge to its patrons – to enable them to embrace life authentically. “Post the pandemic, our objective is to morph the virtual into tangible experiences. This venture encourages Malaysians to transcend conventions and embrace unprecedented adventures,” remarked Gan.
Gan further expressed her pride in this groundbreaking collaboration. She said, “This initiative’s magnitude is unprecedented, made feasible owing to our phenomenal team and partners, particularly PUBG. Their shared vision has been instrumental. We beckon everyone, gamers and non-gamers alike, to embark on this monumental journey with us.
