But as the flow of new creators increases exponentially, monetization and brand deal opportunities are coming in less than ever. Creators are now looking at building digital products and offering subscriptions to their premium content as a solution to create multiple revenue streams.
Enabling Creators, Influencers, Celebrities & Coaches
A recent report by Kalaari Capital released in January 2022 states that India already has close to 80 million creators, including video streamers, influencers, bloggers, physical product creators, and others. However, only 150,000 content creators are able to monetize effectively. That’s less than .19% of creators being able to effectively monetize their audience.
Content creators ranging from 16 years old creators to 65+ years old professionals are taking their passion to the next level. These are creators who have successfully made eight-figure incomes purely from monetizing content through online courses, webinars and subscriptions.
If content creators and influencers want to monetize their following even if they don’t have a large following, they need to build digital products like courses, webinars and subscriptions.
“The next phase of monetization for content creators, influencers, coaches and experts will come from building digital products like online courses and subscriptions based on their expertise and skills.” – Kinner N Sacchdev, Co-founder & CEO – Knorish
Anyone, Anything, Anytime Coaching Model
The name Knorish has in it the essence of two words: the ‘knowledge’ & ‘nourish’. Both stand for enhancement, orientation & growth. Likewise, Knorish as an online platform takes utmost pride to promote knowledge in its true spirit ensuring that it reaches everywhere, everyone.
Co-Founders, Kinner N Sacchdev & Rakhi Wadhwa both happen to be avid learners. Since their college days at Newcastle, they aspired to build the world’s most convenient platform for the distribution and monetization of knowledge. Later with their experience of working with Fortune 500 companies and premium academic institutions to launch their products, content and courses, they realized that creating an online business that offers courses and coaching programs was no easy feat.
A lot needed to be streamlined.
The technology existed but in broken pieces combining which took large sums of money and technical expertise or meant hiring large teams to enable a solution. There were platforms that simplified the process but their focus lay on just the online presence and not the ability to build completely empowering Funnels under one dashboard.
Knorish Funnel Builder Is Its USP
So, Rakhi & Kinner set on their entrepreneurial journey back in 2020 and less than 2 years later, the platform enables more than 34,000+ content creators to manage and grow their online coaching businesses, earning their dream incomes. With education and technology geared towards purpose and potential, they are paving a revolutionary roadmap for creators to become the best, most empowered version of themselves. Knorish helps creators build “successful online businesses” using its Knorish Funnel Builder which enables automated sales funnels to grow traffic, get more leads and monetize their content.
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The lifecycle of any content creator’s business can be split into four segments — creation, discovery, monetization, and growth. While the first two segments are simpler, the real challenge presents when the creator reaches stage 3 – monetization. The need to leverage technologies & tools meant to help them monetize and grow their brands faster is easier said than done. This is where Knorish helps content creators build “successful online businesses” using its readymade “sales funnels” to monetize their content.
After a creator signs up on the platform for one of its plans, they can choose among several funnels — Landing Page Funnels, eBook Funnels, Webinar Funnels, Mini-course Funnels, Video or YouTube Funnels, and Challenge Funnels. They can also opt-in for the goal-based funnels— Crowdfunding Funnels, Course Selling Funnels, Lead Generation Funnels, and Brand Activation Funnels. For example, if you are a creator who wants to sell your book, you can use the Webinar Funnel to conduct a free webinar on the topic of your book and then sell your e-books by providing a link at the end of the webinar. That is a smart upsell.
Also read: Spreading The Flavours Of Soy, One Country At A Time – Kikkoman Soy Sauce
Celebrities On Board
In fact, even celebrities with a massive following on social media are now realizing the potential of creating digital products. Chef Sanjeev Kapoor, noted author Shobhaa De, music producer Sheykhar Ravjiani and many others have already launched their academies or courses using Knorish.
Today, Knorish claims to have users across 45 countries, with courses and content on 590 different subjects. Its top five domain subjects are culinary, tech, stock trading, arts, personal growth and many others.
Road Ahead
Knorish has so far raised $1.1 million in a Pre-Series A round led by Inflection Point Ventures in July 2021, with participation from Rockstud Capital, Pentathlon Ventures and Prophetic Ventures syndicate, among others. In an earlier seed round in June 2020, it had raised $323,000 from 100X.VC, Standard Greases Family group and Uday Sodhi, ex-Business Head of Sony Liv. Knorish is currently in the process of closing another round, says Kinner N Sacchdev.
The company plans to democratize content monetization and become the go-to platform for creators to monetize their knowledge & expertise globally. In times when the content monetization trend is at its peak, Knorish is ensuring that content creators, coaches and businesses take full advantage to grow and monetize their content.
