Moving Walls, a global Out-of-Home enterprise software provider, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home advertising across Japan. The platform powering “MASTRUM” has been developed by Moving Walls and has been customised specifically for the Japanese market. The collaboration between the two companies is set to revolutionise Japan’s Out-of-Home advertising market, making it more efficient, accountable, and measurable.
MASTRUM – A Platform for Impression-Based Digital OOH Advertising
MASTRUM is an impression-based digital Out-of-Home advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. This will enable highly efficient, high-value-added buying of digital signage and other types of Out-of-Home advertising across Japan. Moving Walls has also customised jeki’s implementation to ingest first-party data that will be used for planning and effectiveness measurement. With this launch, jeki plans to expand the scope of media they handle to include other railways and outdoor media.
Moving Walls and JR East Marketing & Communications Inc. on the Partnership
According to Ryoji Akaishi, President and Representative Director of East Japan Planning Inc., “We selected Moving Walls, from among several leading ad serving platform vendors, as our ideal technology partner to create the largest marketplace for all types of Out-of-Home. By customizing Moving Walls’ platform, jeki will be able to offer new services based on its long-accumulated expertise in transportation advertising and its unique perspective. We aim to become one of the largest marketplaces in Japan with an abundant inventory while networking nationwide, including Out-of-Home in the city, beyond the railroad domain. We also believe that through the automation of advertising transactions we can provide opportunities for efficient and visible advertising transactions.”
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Meanwhile, Srikanth Ramachandran, founder and group CEO of Moving Walls, said, “We are very proud that Moving Walls has been chosen as the technology platform to help launch what will be jeki’s largest automated ‘all-OOH’ market.” Moving Walls has created a dedicated project team to localise and customise their technology, including delivery on a private cloud instance, guaranteeing the highest level of service to jeki.
With the launch of MASTRUM, jeki aims to revolutionize Japan’s Out-of-Home advertising market, making it more efficient, accountable, and measurable, while also increasing the value of the domestic Out-of-Home market. This partnership between Moving Walls and jeki is set to bring in a new era in Japan’s Out-of-Home advertising market, and we can’t wait to see how it unfolds.
