“Moving Hearts” is not just another name on the roster of outdoor advertising campaigns. Crafted by Moving Walls, a globally recognized leader in outdoor advertising enterprise software, this campaign is revolutionizing the way we perceive outdoor advertisements. This unique initiative bridges the gap between charities, community organizations, and last-minute out-of-home (OOH) media inventories.
Powering Social Causes with OOH Media
Moving Hearts underscores the transformative power of OOH media, spotlighting humanitarian and social causes that often remain obscured in the shadows of limited visibility. The irony is glaring: while many charitable organizations grapple with challenges of being seen and heard, there exists a vast pool of unused OOH media inventory waiting to be harnessed. “Moving Hearts” emerges as the beacon of hope, forging a symbiotic relationship where both charitable campaigns and media owners mutually benefit.
“Moving Hearts enables access to the widest reaching media channel to those who need exposure the most. With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” mentioned Srikanth Ramachandran, Group CEO of Moving Walls. He further added, “Moving Hearts has been consistently achieving the goal of reaching 100,000 hearts (impressions) for every CSR campaign it has amplified. We look forward to working with all our media partners to reach a billion hearts.”
Harnessing Technology for Change
With the support of Moving Walls’ cutting-edge technology, the initiative seamlessly automates the pairing of registered charities with last-minute DOOH inventories and the delivery of DOOH content. The process is commendably straightforward. Causes are enlisted through the Moving Hearts website, where each is meticulously validated. Thereafter, affiliated publishers choose the causes they wish to endorse.
The overarching ambition for Moving Hearts is clear-cut: touch 100,000 hearts with each campaign. The supply-side platform LMX Connect is the linchpin in this endeavor, scheduling content based on a non-guaranteed model. And as a cherry on top, partners of Moving Hearts receive unwavering support throughout their campaign journey, cementing impeccable execution and unblemished transparency.
Rapid Strides in Social Impact
Since its inception merely two months ago, Moving Hearts has already charted impressive territory, especially in Southeast Asia. Its genesis on the International Day of Charity in Malaysia bore fruit through collaborations with eminent OOH media partners such as Libroff, LEDtronics, Alloy Advertising, and DANA Screen. The result? Philanthropic DOOH campaigns resonating with organizations like the Youths United for Earth (YUFE) and Five Arts Centre.
October saw another powerful alliance, this time spotlighting Breast Cancer Awareness Month. In collaboration with Dana Screen and LEDtronics, a campaign was birthed for Healthy Malaysia. This campaign, equipped with a scannable QR code on digital displays, underscored the life-saving importance of early breast cancer detection.
Also read: Sterra – Pioneering Health and Well-being
Moreover, the heartening collaborations have not stopped at Malaysian borders. Moving Hearts joined forces with Anjels Media in Singapore, launching impactful campaigns for World Alzheimer’s Day and mental health awareness, thus underlining the paramount importance of caregivers and mental well-being.
Currently piloting in Southeast Asia, Moving Hearts is fast expanding its influence, forging ties with OOH media partners across Vietnam, Indonesia, and the Philippines.
For those keen on diving deeper into the “Moving Hearts” movement or wishing to contribute, please visit movinghearts.media. For inquiries, drop an email to rukshana@movinghearts.media.
