Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards.
This recognition is for the “KFC Waktu Jimat campaign,” which leveraged data-driven strategies and creative execution to increase sales and celebrate a key milestone for the KFC brand. KFC collaborated with Moving Walls on this campaign, with Universal McCann and Kinesso Malaysia serving as agency partners.
Moving Walls also bagged the silver award for Excellence in Out-of-Home Advertising, this was once again for KFC’s campaign “Waktu Jimat.”
The Marketing Excellence Awards celebrate Malaysia’s best marketing campaigns, recognising achievements in creative excellence, strategic success, and impactful delivery. Winners were selected by a distinguished panel of senior industry experts from renowned brands, bodies and establishments.
Srikanth Ramachandran, Founder and Group CEO of Moving Walls, shared, “This award is a testament to our commitment to transforming OOH advertising into a data-driven medium that delivers measurable value. We are thrilled to have worked alongside KFC and Kinesso Malaysia to bring this campaign to life, showcasing how programmatic technology can amplify engagement and impact for brands.”
Sue-Anne Lim, Chief Executive Officer of Universal McCann said, “This campaign surpassed our expectations across the dual-pronged objectives of celebrating KFC’s 50th Anniversary in Malaysia, and promoting ‘Waktu Jimat’. Through our agency partners Kinesso working with Moving Walls, we were able to ensure an exciting blend of creative expression, alongside our media strategy and the full extent of programmatic capabilities, to ensure transparency and reliability in campaign metrics. We are delighted to have picked up two metals for this highly visible and impactful campaign, and look forward to more great collaborations such as this.”
The winners for 2024 were chosen by an independent judging panel comprised of high-calibre, senior industry experts from reputable brands.
