A Vibrant Embrace of the Festive Spirit
In a wave of festive fervor sweeping the nation, Myer, the iconic retail brand, introduces its touching and captivating Christmas campaign titled, ‘Make Your Merry Meaningful.’ This artistic endeavor, crafted hand in hand with the creative powerhouse Clemenger BBDO, promises to be a celebration of the authentic spirit of Christmas.
More than Just Gifts: A Message from Myer
Boasting a delightful array of taglines such as ‘Tinsel their fancy’, ‘Save Santa from checking it twice’, and ‘If you know ‘em, let it show, let it show, let it show’, the campaign seeks to elevate the festive mood across various mediums including TV, BVOD, OOH, digital platforms, social networks, online channels, in-store visuals, immersive experiences, and even the uniforms of Myer’s team members.
At the epicenter of this grand narrative is Wendell, a charming wombat-shaped soap. Wendell’s story is poignant; he’s been passed around as a regift from Christmas to Hanukkah for years. Through his tale, Wendell reminds us of a timeless adage – it’s the sentiment behind the gift that truly matters.
Quotes from the Visionaries
Geoff Ikin, Chief Customer Officer at Myer, passionately expressed, “The campaign is a reflection of Myer’s commitment to making Christmas truly special for everyone. Amid the hustle and bustle of the holiday season, Myer wants to remind Australians that Christmas is more than just a season of giving; it’s a time to connect, show love, and express appreciation through gifts that hold deep meaning and sentiment. We’re here to help every Australian to give thoughtfully, mindfully and meaningfully this year – from our expertly curated Giftorium, our world class service to assist and inspire choice, professional gift wrapping, and our renowned Santaland to entertain the family – we have everything all under one roof.”
Also read: Gojek Singapore Celebrates 5 Glorious Years with a Grand Giveaway of $555,000!
Lending insights from the creative side, Tristan Graham, ECD – Clemenger BBDO shared, “The best Christmas ads entertain us while also making us view that time of year a little differently. And what’s more entertaining and thought-provoking than advice from a gruff little wombat soap who’s been regifted since the 80s?”
Campaign Details & Viewing
‘Make Your Merry Meaningful’ is set to illuminate screens and stores alike from Thursday, 2nd November, all the way to Christmas Eve.
For all those in search of gifts that resonate, Myer assures a treasure trove of options for every individual, every preference, and every budget. Here’s to a festive season that’s both merry and meaningful!
