Myntra, a major online retailer of fashion, has unveiled a new advertising campaign featuring actors Kiara Advani and Ranbir Kapoor to promote its upcoming sale event, the “Big Fashion Festival.”
As a part of its most recent brand campaign, “Be Extraordinary Every Day,” Myntra has released a number of commercials featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani. The brand stated that its campaign would “highlight Myntra’s distinctive offering for every customer across the country and fulfil their everyday fashion needs, thus elevating the country’s everyday fashion quotient.” With this campaign, Myntra hopes to increase its customer base. During the sale event by leveraging the actors’ widespread popularity and fan following in India.
Ranbir Kapoor commented on his affiliation with Myntra by saying, “I am thrilled to be a part of Myntra’s holiday campaign this year. Fashion plays a big part in celebrations, and this is the time of year when we all update our wardrobes. Kiara Advani continued, “This year, my holiday campaign with Myntra is all about the excitement we experience as we prepare to shop. My two-year association with Myntra has helped me connect with the country’s youth through my love of fashion.
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Nandita Sinha, CEO of Myntra, commented on the BFF campaign’s launch in a statement, saying, “This year’s marketing campaign is to highlight the magnificence of the Big Fashion Festival. With this campaign, we hope to connect with Ranbir Kapoor and Kiara Advani’s devoted fan base. While also expanding our reach to every corner of the nation. The biggest sale of the year on Myntra, owned by the Flipkart Group, kicks off on September 23. With more than 6,000 brands showcasing roughly 15 lakh styles on the platform.
About the commercials
In contrast to the roles, they typically play when endorsing campaigns. New avatar for Ranbir and Kiara at this campaign. Playing interesting roles. In their reversed roles, the celebrities are amazed by their friends’ improved fashion sense. Which was made possible by the branded clothing from Myntra. As a result, there is a clear focus on people and their sense of style. With celebrities acknowledging them for it rather than the other way around. In the movies, viewers see people from all walks of life looking stunning. In their high-end fashion during their regular activities. Ranbir and Kiara, playing their friends or acquaintances, are curious about where these people got their clothing from. As a result, the movies are successful in keeping viewers’ attention by showcasing the numerous ways. In which they can make every day extraordinary and become the center of attention. By donning the newest fashions, which are made available by Myntra.
