Key Highlights:
- NBA and Vivo sign a multi-year marketing partnership in the Philippines.
- Vivo returns as the official smartphone partner of the NBA in the country.
- The partnership includes Vivo’s involvement in ‘NBA All-Star Voting’ and NBA 3X Philippines.
- Fans in the Philippines will have the opportunity to win authentic NBA prizes.
- Both organizations will co-develop content for localized social media platforms.
In a move that promises to elevate the basketball experience in the Philippines, the National Basketball Association (NBA) and leading smartphone brand Vivo have announced the renewal of their multi-year marketing partnership. This collaboration not only reinstates Vivo as the official smartphone partner of the NBA in the Philippines but also expands upon their previous engagements in the country.
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Previously, Vivo had been an official partner of the Jr. NBA, the league’s global youth basketball program, and NBA 3X Philippines, a popular 3-on-3 basketball tournament. The renewed partnership aims to deepen fan engagement through various interactive activities and digital platforms.
One of the highlights of this collaboration is Vivo’s role as the presenting partner for the ‘NBA All-Star Voting’ in the Philippines. This platform allows fans to actively participate in selecting the starters for the NBA All-Star Game through the NBA App and NBA.com. Furthermore, Vivo will return as an official partner of NBA 3X Philippines, presented by Mountain Dew, scheduled to take place later this year.
In addition to these initiatives, Vivo plans to launch promotions that will offer fans in the Philippines a chance to win authentic NBA merchandise and prizes. This is part of a broader strategy to engage the local community and foster a deeper connection between the brand and the world of sports.
“Our passion for innovation extends beyond technology,” said a statement from Vivo Philippines management. “We recognize that sports serve as an ideal platform to bring communities together and inspire positive change.”
Mae Dichupa, Senior Director of Global Marketing Partnerships at NBA Philippines, echoed these sentiments. “We’re thrilled to align with a brand that shares our commitment to innovation,” she said. “Our collaboration with Vivo offers an excellent opportunity to elevate the NBA experience across multiple platforms, showcasing Vivo smartphones as the ideal device for fans to immerse themselves in the excitement of the NBA.”
Both organizations also plan to co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines, further enhancing the digital experience for fans.
