Nespresso turns heads with a 3D execution at Clear Channel bus shelters with the aim of driving awareness of the full range of coffee styles consumers can enjoy at home with their new Vertuo Next coffee machine.
Vertuo Next offers a home café experience with its full range of coffee styles, from an Espresso (40ml) to pour-over style coffee in a large Carafe size (535ml). The Vertuo system features an innovative Centrifusion™ brewing technology that reads the barcode of each capsule and adjusts the brewing parameters to extract the perfect cup of coffee with a rich and smooth crema.
The execution showcases the compact and contemporary sleek design of the Vertuo Next and range of coffee styles, making it the perfect addition to any kitchen. The out-of-home Create executions located at three locations – Block 131 Jurong Gateway Road, Dhoby Ghaut MRT station and outside Holland Road Shopping Centre, end on 15 December 2021.
“Clear Channel’s 3D Create execution headlines Nespresso’s Vertuo 360-integrated campaign with a larger-than-life see-through display at key locations that has proximity to café-going audiences, bringing Nespresso Vertuo closer to coffee lovers and forging a deeper emotional relationship with Nespresso customers.” Amanda Woo, Chief Development Officer, Clear Channel Singapore.
