New Balance Elevates Their Game Down Under
Following an intense selection process, the renowned sports footwear and apparel leader, New Balance, has selected Mediahub as its strategic media ally for its expansion in Australia and New Zealand. This move showcases New Balance’s commitment to reinforcing its global presence and optimizing its consumer engagement.
Mediahub’s Strategic Offering
Mediahub, celebrated for its data-driven strategies, is set to take on comprehensive strategy, planning, and activation across all channels for New Balance. This collaboration isn’t just a win for Mediahub but an indication of their prowess in the field.
Mediahub’s CEO, Sue Squillace, commented on the development, saying, “At the heart of our capability is data-driven strategy informed by our unique SCOUT Insights tool, which was a central part of our offer to New Balance across multiple markets.” She went on to express her excitement, stating, “We’re thrilled that a leading brand like New Balance saw the benefits of our integrated model, our creative approach to media and our tools and technology platforms that allow for local, regional and global views of the consumer to enable efficiencies in planning and activation.”
A Global Campaign Takes Off
Demonstrating the immediate synergy of this partnership, the first campaign titled ‘Run Your Way – The only way to run, is your way’ has been unveiled on the world stage. Spearheaded with the support of Mediahub’s SCOUT Insights tool, this campaign originates from Australia but spans across nations including New Zealand, Taiwan, and the UAE.
New Balance Regional Director, Darren Tucker, shared his insights, mentioning, “We’re excited to see this come to life and look forward to expanding our brand presence in these markets. We are thrilled to extend our already successful partnership in North America and EMEA into Australia and New Zealand enabling New Balance to drive a consistent brand message and effectiveness across the globe in what will be a big year for us in these key markets.”
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Consistent Global Messaging
Furthermore, the strong bond between the two brands isn’t limited to the Australian and New Zealand market. Joel Hanlon, Head of Marketing for New Balance Australia and New Zealand, highlighted the existing successful ties in North America and EMEA. “We are thrilled to extend our already successful partnership into Australia and New Zealand, enabling New Balance to drive a consistent brand message and effectiveness across the globe in what will be a big year for us in these key markets,” he noted.
To sports enthusiasts and brand analysts alike, the global launch of the “Run Your Way” campaign on October 2, 2023, signifies the dawn of an intensified brand experience from New Balance in partnership with Mediahub. Stay tuned for more exciting developments!
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