According to a recent announcement from the International Olympic Committee (IOC), Nine Entertainment will hold the exclusive rights to all free and paid audio-visual rights for the Summer and Winter Olympic Games from 2024 to 2032. This is exciting news, as Nine is said to have paid over $300 million to secure these rights. This is a substantial increase from the $200 million that Seven West Media paid for the same rights in 2014. A key component of Nine’s plan to keep setting the standard in the Australian broadcast and streaming television industries is this historic partnership with the IOC. The Olympics are one of the most prestigious sporting events in the world. Now, Nine will take advantage of this to reach millions of viewers and provide numerous marketing opportunities to business partners.
The Future of Olympics Coverage
Beginning with the Olympic Games in Paris in 2024, Nine will offer front-row coverage for five competitions. This includes Milan in 2026, LA in 2028, and the Winter Olympics in 2030, which have not yet been announced. Australia will then once again host the Olympics in Brisbane in 2032. According to Mike Sneesby, CEO of Nine, “This partnership with the IOC is an important part of Nine’s strategy as we continue to define Australian broadcast and streaming television.
“These rights complement our recently renewed partnerships with the NRL and Tennis Australia at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption.”
Nine’s Reach
Nine gives its viewers the best viewing experience possible. Nine will be able to connect with nearly 98% of Australians. All thanks to its extensive network of resources, which includes 9Now, Stan, the 9Network, and talk radio stations 2GB, 3AW, 4BC, and 6PR. Nine publishes content on a variety of print and online media outlets. These include The Sydney Morning Herald, The Age, Brisbane Times, WA Today, The Australian Financial Review, and nine.com.au.
A World-Class Team
Thanks to the excellent coverage offered by the nation’s top presenters, commentators, and experts, Nine is in a position to become the true home of the Olympic Games. The company’s leading news, sports, and entertainment brands will inspire a new generation of followers and provide them with ten years of outstanding Olympic Games coverage, claims Nine’s Director of Television Michael Healy.
The IOC President’s Statement
According to IOC President Thomas Bach, the collaboration with Nine will guarantee that Olympic fans in Australia will receive unrivalled coverage of the competitions on their preferred media outlet. This partnership will elevate the Olympics coverage because Australia is a great sporting country with a long Olympic history.
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An exciting development for the Australian broadcast and streaming television industries is Nine’s partnership with the IOC. Nine is positioned to become the true home of the Olympic Games thanks to its vast network of resources, elite coverage team, and dedication to providing the best viewing experience. Audiences in Australia will have front-row access to all the excitement, drama, and inspiration that the Olympics have to offer, from the Olympic Games in Paris in 2024 to the games in Brisbane in 2032.
