Sydney’s Health PR Experts Shine at PRIME Awards
In a significant accomplishment for Australian public health communication, Sydney-based Palin Communications has been awarded the 2023 PRIME Award for Best PR Campaign – Awareness and Advocacy. This accolade is a testament to their exemplary work in partnership with CSL Seqirus, aimed at educating Australians on the critical issue of influenza.
A Collaborative Effort in Combatting Influenza
Martin Palin, Managing Director of Palin Communications, expressed immense pride in his team, especially highlighting the efforts of CEO Karina Durham, and the flu squad members – Roberta Sowden, Kerry Jung, and Ellen Hahn. Their concerted efforts have not only heightened awareness about flu but have also paved the way for future initiatives in improving vaccination rates in Australia.
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Martin Palin‘s statement underlines the significance of this achievement: “Shifting the engagement dial for flu during a period when the Australian public was majorly fatigued with messages about the dangers of various respiratory viruses is testimony to the hard work and creativity of the combined Palin Communications and CSL Seqirus teams. We look forward to helping save even more lives by contributing to an improvement in Australian flu vaccination rates in the future.”
PRIME Awards: A Benchmark for Healthcare Communication Excellence
The PRIME Awards are renowned for recognizing outstanding achievements across various categories in healthcare communications, and the Australian pharmaceutical and life sciences industry. Palin Communications’ win in this prestigious forum not only highlights their commitment to public health but also sets a high standard for future campaigns in the healthcare sector.
This notable achievement by Palin Communications and CSL Seqirus in the realm of public health awareness stands as a beacon of effective communication strategies, marking a significant step forward in the fight against influenza in Australia.
