Pepsi, the renowned international brand, has updated its logo and branding system for the first time in 14 years. This alteration highlights their commitment to staying current with new trends and evolving with times. The iconic Pepsi globe logo remains at the core of this transformation, making it truly memorable. Pepsi is rolling out their new design in North America to celebrate their 125th anniversary this fall, and globally in 2024. Their updated logo and visual identity pay tribute to their rich history, but also point towards a bright future.
Pepsi has made a strong commitment to sustainability and is actively using recycled materials in their product packaging. In the U.S., all 20oz bottles of Pepsi, including Pepsi Zero Sugar, are now being manufactured using 100% recycled PET plastic to help them reach their sustainability goals. We are rolling out a revolutionary design across our physical and digital interfaces, including packaging, fountain & cooler devices, fleet vehicles, fashion items, and restaurant settings. This will create an exciting new look and allow us to stand out from the competition. Pepsi is implementing a fresh design to bridge the gap between physical and digital space, thereby allowing them to come up with creative methods for connecting with their followers in different areas such as restaurants, workplaces, and entertainment centers.
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Pepsi has a long history of being a renegade in the face of adversity and staying ahead of pop culture trends. For instance, they completely changed the way people experience the Super Bowl Halftime show by introducing bold ideas and enlisting some of the most sought-after actors and musicians to create some memorable ads. Pepsi is always staying ahead of the curve with their brave marketing strategy & product innovation, introducing exciting new varieties such as Nitro Pepsi, Pepsi x Peeps, and Coca Cola for SodaStream. Recently they have also improved the taste of their Pepsi Zero Sugar in the United States.
By motivating people to enjoy every moment without apologies, Pepsi fuels its core values. The new look of the visual identity offers more versatility and motion, enabling Pepsi to interact with fans in a world of increasing digitalization. AI writers enable efficient and creative collaboration with partners and retailers, bringing greater success to their businesses.
Mauro Porcini, SVP & Chief Design Officer at PepsiCo, expressed that the new branding was made to bridge the gap between the brand’s history and modernity. It brings together traditional aspects of their heritage and progressive components to demonstrate their optimistic view for the future. Pepsi has been around for over 125 years, and the new design pays homage to their legacy while also looking modern and forward-thinking. The new design is a bold statement that celebrates both their history and current status.
With the new logo and visual identity system, Pepsi has revamped its classic color scheme with the addition of electric blue and black to give it contrast, vibrancy & a modern edge. The updated design has been developed to highlight the iconic can-shape of Pepsi, as well as featuring a modern custom typeface and the signature Pepsi “ripple, pop and fizz” pulse with movement. This helps to bring out the boldness of the brand that is synonymous with Pepsi-Cola.
Todd Kaplan, Pepsi’s Chief Marketing Officer, was thrilled to announce the company’s new modern look. He believes it will set them apart from competitors and let people enjoy all that they love without feeling guilty about it. To stay current and at the forefront of trends, while preserving its iconic and timeless qualities, Pepsi has refreshed their Logo and Visual Identity System. This exemplifies their dedication to continuously innovating without compromising on the brand’s heritage.
