In its second year, the campaign rolls out vibrant hydration stations offering festivalgoers refreshing treats
and a respite in the heart of the city’s festivities from April 12-15, 2025
As Thailand gets ready to celebrate the vibrant Songkran Festival, Pernod Ricard, a leading producer of wine and spirits, is bringing back its flagship responsible drinking campaign, Drink More Water, in Bangkok for the second year in a row. Thecampaign aims to promote responsible alcohol consumption by encouraging moderation and tackling binge drinking.
A Fresh, Local Twist on Drink More Water
Building on its global success, this year’s Drink More Water campaign takes a bold step forward by reimagining hydration in a fun and culturally relevant way. Moving beyond just drinking water, the campaign draws inspiration from Asia’s love for shaved ice and refreshing street treats – popular ways of staying cool in the heat.
For the first time, hydration stations modelled after local bus stops will be set up at three key Songkran hotspots in Bangkok: Silom Complex, Siam CentralWorld, and Donki Thonglor. These playful stations will provide festivalgoers with a chance to take a refreshing break, offering complimentary popsicles and water bottles to cool down and recharge. With vibrant, eye-catching designs capturing the festive spirit, each station will also serve as an ideal photo opportunity. Friendly brand ambassadors will be on hand to promote hydration, encourage responsible drinking, and help festivalgoers pace themselves, ensuring a safe and enjoyable celebration for all.
Where and How to Participate
The Drink More Water campaign makes it easy for festivalgoers to stay refreshed while enjoying the Songkran festivities. To participate, simply visit one of the hydration stations at the following locations in Bangkok:
- Silom Complex | April 12 to 15, 2025 | 11:00 AM – 2:00 AM ICT
- Siam CentralWorld | April 13 to 15, 2025 | 5:00 PM – 2:00 AM ICT
- Donki Thonglor | April 13 to 15, 2025 | 5:00 PM – 2:00 AM ICT
Festivalgoers can claim a complimentary popsicle by following the Drink More Water Instagram account @drinkmore.water.rp, taking a fun photo at any of the hydration stations, and sharing it on their public Instagram account via Story, Reel, or Post. Proof of follow and post is required for redemption.
“Songkran is Thailand’s most beloved holiday, a time to celebrate with friends and family. At Pernod Ricard, we’re dedicated to helping consumers make mindful choices about when, how, and how much to drink during this festive season,” said Patrick Castanier, Managing Director, Pernod Ricard Thailand. “This year, we’re reimagining hydration in new and exciting ways, encouraging everyone to stay mindful of their hydration, pace themselves, and ensure the joy of Songkran lasts beyond the celebrations.”
A Continued Commitment to Responsible Drinking
The Drink More Water campaign, part of Pernod Ricard’s global Sustainability & Responsibility strategy, Good Times from a Good Place, was first introduced internationally in 2021 and expanded to nine markets in Asia-Pacificin 2023. Since its launch, it has reached over 600 million people online and more than 23 million people on-the-ground in 61 markets globally.
Additionally, Pernod Ricard continues to lead the industry in empowering consumers with the information they need to make responsible drinking choices. As part of these efforts, the company has rolled out digital labels on more than half a billion bottles across 166 markets worldwide.
As “Créateurs de Convivialité,” Pernod Ricard believes that true conviviality cannot exist with excess. This philosophy is central to the company’s commitment to promoting responsible drinking and preventing alcohol misuse. Pernod Ricard encourages everyone celebrating Songkran in Thailand to make responsible drinking a priority. For practical tips on hydration and responsible drinking during Songkran, please refer to the Annex.
ANNEX: HYDRATION TIPS FROM PERNOD RICARD
Last year’s April heat wave saw temperatures in parts of Thailand soar past 44°C, marking some of the highest temperatures on record. The Thai Meteorological Department and Ministry of Public Health issued multiple heat alerts and reminded citizens to stay indoors, cool off, and stay hydrated.
As you celebrate Songkran, remember to stay hydrated and enjoy the festivities responsibly. Excessive alcohol consumption can dehydrate your body, so make sure to balance each drink with plenty of water for a more enjoyable experience.
Here are some tips to help you stay safe and hydrated this Songkran:
- Sip regularly – Don’t wait until you’re thirsty.
- If drinking alcohol, pace yourself – Enjoy it mindfully, and match each drink with a glass of water.
- Set a hydration timer – Drink a few sips every 20 minutes when you’re out.
- Snack smart – Fruits like watermelon, pineapple, and oranges are full of water and electrolytes.
- Keep a water bottle with you – Whether you’re at home or out, having a bottle on hand will remind you to drink more throughout the day.
- Take breaks in the shade – If you’re outdoors, take frequent breaks in the shade to cool down and hydrate before heading back into the sun.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
