As an authority in the field of artificial intelligence (AI), Penta has shared with Marketing In Asia (M.I.A) their innovative approach to AI and the strategies they are employing to leverage it for maximum benefit. Here’s what we gathered straight from the source.
Navigating the Regulatory Landscape Surrounding AI
Penta’s global AI task force has set its sights on a rapidly evolving arena. Their aim is to harness AI to enhance precision and stimulate informed decision-making, all while keeping their finger on the pulse of worldwide regulatory discussions. This innovative approach allows them to adapt swiftly, ensuring they remain compliant while maximising their AI-powered offerings for clients.
Addressing the “Unanswerable Questions” through AI
Penta’s award-winning AI platform, coupled with their expertise in data science, has cracked open a Pandora’s box of once “unanswerable questions”. From media monitoring to scenario planning and vetting, Penta’s AI-powered solutions are equipping clients with the tools they need to make decisive, informed decisions. These insights are key to crafting strategies that wouldn’t have been feasible mere months ago.
We are already using our award-winning AI platform and data science expertise to help clients solve problems that would have been nearly impossible to solve only months ago,We are innovating fast, leveraging these new tools to access and assess information with more precision and insight, and are excited about the new solutions we’re developing daily.
Alberto Lopez-Valenzuela. senior partner, Intelligence
Leveraging Deep Tech Policy Expertise
Almost a decade of experience in AI-driven machine learning and natural language processing (NLP) underpins Penta’s approach. Their teams have formulated frameworks based on individual client profiles, helping them to navigate the potential minefield of generative AI. Each framework aims to engage core stakeholder groups effectively without alienating any parties, whether they be policymakers, customers, or investors.
Penta’s Unique AI Platform and Data Science Expertise
What sets Penta apart is their deep investment in both intelligence and strategy. Their cross-functional teams bring a wealth of knowledge, including data scientists, policy experts, and strategists, providing a holistic view of the landscape and a well-informed action plan for clients.
Tracking Public Sentiment on AI
To stay ahead in understanding stakeholders’ evolving attitudes and expectations regarding AI, Penta’s in-house research team actively engages with polls and focus groups. They are continually assessing and tracking public sentiment, customising these insights to provide strategic guidance to individual clients or industries.
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Fostering Collaboration: The Penta Approach
Penta’s cross-functional, global task force is an example of true collaboration. A team of data scientists, public policy experts, and strategists regularly meet to exchange knowledge and improve client outcomes across the company. This collaborative approach helps Penta deliver unparalleled AI-powered capabilities while staying abreast of the evolving regulatory framework.
Penta’s Support for Generative AI
While specific details of their work with clients are kept confidential, Penta’s support for generative AI has had an instrumental impact across various industries. With their focus on identifying new solutions and opportunities for clients, Penta’s expertise has been crucial in message development and refinement, stakeholder mapping and vetting, and media monitoring for clients tackling generative AI-related challenges.
Generative AI is a game changer, but it could also be a minefield for businesses in every industry. Staying ahead means having a finger on the pulse of AI developments and creating thoughtful, flexible frameworks to understand and engage employees, political actors, customers, and investors. Penta is uniquely positioned to help clients engage and win with their stakeholders in this new technological era.
Andrea Christianson, partner, Strategy
By drawing on their comprehensive AI expertise and innovative strategies, Penta is pushing the boundaries of what’s possible in the AI landscape. It’s clear that they are a driving force in this complex, fast-paced field, paving the way for AI’s future.
