In an unprecedented culinary move, Pizza Hut Malaysia and Coca-Cola have joined forces to usher in an innovative flavor experience. Together, they have unveiled unique culinary offerings such as the ‘Hawaiian Cola Pizza’ and ‘Krispy Cola Wingstreet,’ transforming the food landscape.
These two household names are marrying their signature products to create something uniquely captivating for consumers. A four-month development process, involving numerous trials and iterations, led to this exciting month-long campaign that kicked off on 1 August.
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The Hawaiian Cola Pizza is an intriguing blend of Pizza Hut’s popular Hawaiian Chicken Pizza and a distinct sauce made with Coca-Cola’s signature syrup. As stated in a press release, this combination is aimed at creating a delightful palette of spicy and savory flavors, rounded off with a hint of Cola’s characteristic fizz. Simultaneously, the Krispy Cola WingStreet features succulent chicken wings bathed in a special cola-infused glaze.
“Pizza Hut and Coca-Cola are both innovation-driven brands, which is why they are loved by people from diverse walks of life,” said Emily Chong, Chief Marketing Officer at Pizza Hut Malaysia. “This unique creation reflects our shared values of exploring new and fulfilling ways to delight our customers,” she added.
The Coca-Cola’s bottling investments group CEO for Singapore, Malaysia, and Brunei, Tolga Cebe, expressed excitement about the partnership. He believed that the alignment in values, especially prioritizing customer experience, made the collaboration a “perfect decision.”
Fans can expect more than just tantalizing flavors. As part of the campaign, a special vending machine is planned to be set up in a surprise location within the Klang Valley, promising an extra layer of enjoyment for the lucky individuals who stumble upon it.
Pizza Hut is known for its innovative approaches in engaging customers. A recent example of this was in Singapore, where the brand used an AI-generated program, Midjourney, for a campaign. This innovative initiative demonstrated the brand’s commitment to remaining accessible while reducing advertising and creative costs, ensuring customers reap the benefits.
This news is based on a report by Marketing Interactive.
