Pizza Hut Singapore has chosen global marketing agency, TEAM LEWIS, as its new partner for public relations and social media management following a competitive pitch. TEAM LEWIS will be in charge of providing expert consultancy and handling media relations, as well as creating engaging content for social media to maintain a consistent and prominent brand image across all communication channels.
Jayss Rajoo, Director of Marketing and Food Innovation at Pizza Hut Singapore, expressed his excitement about the partnership saying, “As the largest pizza chain in Singapore, we remain dedicated to continuously reinventing ourselves to stay relevant to our ever-changing customers’ needs. TEAM LEWIS won by a mile – having demonstrated a strategic understanding of the nuances of the Pizza Hut brand, our customers, and the Singapore market.”
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Pamela Tor Das, Managing Director of TEAM LEWIS Singapore, said, “The Food and Beverage (F&B) industry is constantly changing in the face of ever-increasing food options. We are thrilled to partner with Pizza Hut Singapore and look forward to further cementing its position as Singapore’s favourite pizza QSR (Quick Service Restaurant) brand through creative campaigns and storytelling.”
While Pizza Hut Singapore has taken a safe approach to its campaigns in the past, it has made a big impact in other regions with its marketing initiatives. In Hong Kong, the brand created a buzz with its mysterious greasy man’s face on a pizza box lid, which was later revealed to be its brand ambassador, celebrity Neo Yau.
In Malaysia, Pizza Hut introduced its new light handcrafted pizza with an ASMR-inspired campaign featuring influencer Jenn Chia. The video, which is designed like an in-flight safety video, highlights the unique selling points of the airy and light crust.
Pizza Hut aims to reach a younger audience with creative and engaging campaigns that embody the brand’s identity and position it as a thought leader in the F&B industry. Pizza Hut Singapore is ready to take its marketing to the next level with the help of TEAM LEWIS’s skills in public relations and social media.
