Introducing Plus AIOS: The Game-Changer in Marketing Intelligence
In a monumental stride towards revolutionizing marketing performance optimization, Plus Company has launched its state-of-the-art predictive intelligence solution, Plus AIOS. This innovative tool promises marketers an unparalleled, continuously updated view of the customer journey, ensuring unmatched return on investment.
A Proven Track Record
With a staggering $2 billion of marketing dollars already optimized using this technology, early adopters have reported a significant 29% reduction in cost per conversion and a 23% boost in campaign efficiency.
Harnessing Predictive Intelligence
Plus AIOS stands out by leveraging predictive intelligence to focus on individual customer journeys. By tracing back from tangible outcomes like sales, it unveils every touchpoint, message, and creative that contributed to that success. This near real-time visibility across channels enables marketers to discern how each element adds value and to act on these insights. Remarkably, Plus AIOS can initiate its magic with just two months of data, extracting patterns and filling in gaps to refine predictions.
Brett Marchand, CEO of Plus Company, shares, “At Plus Company, we know firsthand the amount of time and financial resources marketers spend on making campaign decisions, With the rise of AI and predictive intelligence, we knew there was a better way. Plus AIOS unlocks what’s possible and I’m excited to announce this game-changing, intelligent All-in-One System for Marketing.”
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Navigating the Complex Buyer Journey
Michael Cohen, Chief Data and Analytics Officer at Plus Company, highlights the challenges marketers face today. “The buyer journey has become increasingly more complex and difficult to interpret, especially in a post-cookie and privacy-first world where the marketplace changes rapidly. Marketers are having to use more methods than ever before to connect with customers which has made it difficult to access consistent, quality data that can be manipulated in a meaningful way to measure and prove return on investment.”
Redefining Campaign Performance Metrics
Despite the vast resources invested in data collection and normalization, a whopping 80% of marketers admit to grappling with multi-channel measurement and attribution. Plus AIOS is poised to change this narrative.
Kristin Wozniak, Global Lead of Customer Success at Plus Company, elucidates, “Plus AIOS provides marketers an opportunity to change how they use data to plan, measure and optimize their campaigns. By using AI for its predictive intelligence, marketers can sharpen the resolution to create more robust, complete views of customer journeys. It is the prediction machine that allows a marketer to build a campaign based on what customer behavior will be, making it an invaluable system.”
Get Ahead with Plus AIOS
Available from today, Plus AIOS is the tool marketers across all industries have been waiting for. If you’re keen on gaining a competitive edge by updating your multi-channel measurement and attribution models, Plus AIOS is your answer. Dive deeper into what Plus AIOS offers and book a live demo at pluscompany.com/aios or reach out at info@pluscompany.com.
