A new app called Pokémon Sleep will be available in the summer of 2023. It aims to give trainers a fun and educational experience by adjusting the gameplay according on how much time is spent sleeping and waking up. The app will be available on both iOS and Android devices and allows fans to join Professor Neroli and Snorlax in researching how Pokémon sleep.
In this article, we will explore the potential of Pokémon Sleep as a sleep-related app, its impact on user behavior, and its potential for marketers and advertisers.
The Potential of Pokémon Sleep
According to a statement by The Pokémon Company, Pokémon Sleep aims to offer a fun and enriching experience to Trainers. The app is designed to study how Pokémon sleep and offers users a chance to participate in research led by Professor Neroli.
The app can be used in conjunction with a Pokémon GO Plus + accessory, which can be linked to smartphones for use in both Pokémon Sleep and Pokémon Go. This accessory can be placed by a user’s pillow and will provide prompts in Pikachu’s voice when it is time to sleep or wake up.
The Positive Impact on User Behavior
Kimberley Olsen, the co-founder of Yatta Workshop, believes that the new game has the potential to create positive changes in user behaviour. The game goes against the trend seen in the gaming community of night owls, which may encourage better sleep habits, especially for young users. If the app is able to provide adequate and insightful data on sleep patterns, it could lead to monetisation potential through subscription dollars from parents of young gamers and adult gamers alike.
Marketing and Advertising Potential of Pokémon Sleep
Pokémon Sleep’s interactive features might attract companies from related industries. For instance, hotels and resorts may advertise staycations and group-themed events centred around Pokémon Sleep games to encourage players to play the game aggressively the next day and to encourage better sleep at night. According to Desh Balakrishnan, CEO of Media360 Communications, the new product presents marketers with an intriguing opportunity to use creativity in their advertising strategies, particularly in industries like hotels, health supplements, and retail. Being genuine is still essential for advertisers entering this market. According to Melissa Yik, the national director for M&C Saatchi Performance in Singapore, the app has a high potential for creating new habits. This offers a chance to contact people early in the day and at a crucial time, potentially increasing ad placement and spending.
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A distinctive experience like Pokémon Sleep has the ability to alter user behaviour and encourage improved sleeping practises. Because of the interactive features of the app, brands, particularly those in the hospitality, health supplement, and retail industries have marketing and advertising opportunities. Due to the franchise’s enormous popularity, the app is likely to become more widely used by fans and others due to its increased app stickiness, giving potential advertisers a larger audience.
