A Fresh Creative Force at Leo Burnett Thailand
Leo Burnett Thailand has introduced Prasert Vijitpawan, a shining example of creative genius, as their new Chief Creative Officer, a move that is sure to energise the Thai advertising landscape. The hiring of Vijitpawan, who has received widespread praise throughout the world and has won several prestigious accolades, is a watershed moment in the history of the organisation.
A Legacy of Creative Excellence
The narrative of Vijitpawan’s career is a testament to his exceptional talent, having garnered top honors at the most esteemed award ceremonies globally, including the Cannes Lions, D&AD, Clio, and The One Show, to name but a few. His leap to Leo Burnett Thailand comes after a distinguished 13-year chapter at Ogilvy Thailand, culminating in his role as Deputy Chief Creative Officer. It was under his creative leadership that the agency clinched Thailand’s first-ever Best of Film award at The One Show, alongside 3 Bronze Lions, a Graphite D&AD Pencil, and a plethora of Golds across various competitions, not to mention leading his team to the prestigious title of Campaign Brief Asia’s 2023 Asia Agency of the Year.
Turning a New Leaf for Leo Burnett Thailand
Thipayachand Hasdin, the CEO of Leo Burnett Thailand, shared his enthusiasm for Vijitpawan’s joining:“Prasert’s appointment signifies a pivotal moment for Leo Burnett Thailand. Being among Thailand’s foremost creative talents, his presence underscores our dedication to creating impactful and culturally resonant brand narratives rooted in a deep understanding of human behavior. With Prasert on board, we’re poised to embark on a thrilling new chapter.”
Echoing the sentiment of anticipation, Vijitpawan expressed his honor in joining the team: “Being part of the Leo Burnett Thailand team, a shining beacon within the global network, is a tremendous honor. The fearless creativity, visionary clients, and the shared conviction in the transformative power of creativity over human behavior have always resonated with me.”
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Envisioning the Future
Vijitpawan’s homecoming to Leo Burnett signifies a full-circle moment in his illustrious career. Having previously lent his creative genius to Publicis Groupe at Saatchi & Saatchi Thailand, he now looks forward to driving innovation for esteemed clients such as Nescafé, McDonald’s, First Choice, Samsung, and Visa, among others.
Ajay Thrivikraman, Chief Creative Officer for Publicis Groupe Southeast Asia, praised Vijitpawan’s capabilities: “Leo Burnett Thailand with its world-class talent, is renowned globally for its memorably great creative work that makes Thai advertising unique. We believe that Prasert has the calibre and capability to lead this agency into the future.”
As Vijitpawan embarks on this new chapter this week, the advertising world watches with bated breath, eager to witness the transformative creative journey that lies ahead for Leo Burnett Thailand under his stewardship.
