PRISM+ and MullenLowe Singapore’s Cinematic Collaboration
In a bold move, Singapore’s renowned consumer tech brand, PRISM+, has joined forces with the creative powerhouse, MullenLowe Singapore. Their mission? To captivate audiences with a series of whimsical, humorous, and engaging films, marking PRISM+’s inaugural brand campaign. This strategic collaboration is a testament to PRISM+’s ambition to reign as Singapore’s premier full-suite smart home brand.
From Viewer to Participant: A Surreal Journey
These films aren’t your typical viewing experience. They transport the audience from the passive role of a TV viewer to an active participant in various scenarios. Imagine feeling the electrifying energy of a rock concert, the suspense of a gripping interrogation, or the warmth of a cozy cooking show. Each film is a testament to the immersive entertainment experience that PRISM+’s QLED TV and sound systems promise. The genius behind this surrealistic portrayal is none other than Thailand’s award-winning comedic maestro, Wuthisak “Un” Anarnkaporn of FACTORY01. His vision was impeccably executed with the support of post-production teams from THEQUIETLAB, spanning both Singapore and Bangkok.
Industry Leaders Weigh In on the Campaign
Jonathan Tan, Managing Director of PRISM+, expressed his enthusiasm, stating, “As a fast-growing company, we are constantly seeking ways to connect with our audience. The films represent our creative ambitions and are a significant milestone in our efforts to build a brand identity that resonates with our fans. We are excited to be able to present the brilliant work by MullenLowe and Director Khun ‘Un’, who brought to life our messaging in the impactful and light-hearted manner that we envisioned.”
Echoing his sentiments, Daniel Kee, Executive Creative Director of MullenLowe Singapore, remarked, “Director Khun ‘Un’ is Thailand’s most sought-after creative, and after the pandemic-wrought interruptions we’re relieved to be able to finally work with him to bring much needed freshness into Singapore’s advertising scene, especially in support of one of Singapore’s fastest growing local brands. Humour is a delicate matter, and too often fumbled in the wrong hands. We are especially grateful to PRISM+ for taking a chance on expanding their marketing repertoire beyond its influencer-driven efforts – it speaks of a boldly optimistic and growing brand.”
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What’s Next for PRISM+?
This campaign is just the beginning. As it graces cinemas, digital platforms, and in-store displays, PRISM+ is setting the stage for more innovations. The brand is not only solidifying its dominance in the TV and monitor sector but is also gearing up to venture into new product realms, aiming to redefine smart living in Singaporean homes.
For those eager to experience this cinematic marvel, the films are available for viewing:
