Publicis India, a major participant in the vast Publicis Groupe India, has hired Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs) in an effort to raise the creative profile of the company. Managing Director Oindrila Roy is in charge of this critical choice, which will set the creative direction for all of the agency’s brands.
A Legacy of Creative Excellence
Over the course of his almost 25 years in the field, Aman Mannan has worked with several prestigious advertising agencies, including Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India, among numerous others. It is likely that his creative direction was a major factor in the agencies’ success, as they won several awards including the Cannes Lion, The One Show, Clios, LIA, ABBYs, and Effies (India and APAC). Mannan has an impressive roster of notable clients, including Amazon, Coca-Cola, P&G, Unilever, and countless more. His creative abilities extend beyond the realm of advertising; he was nominated for Best Screenplay at the Filmfare OTT Awards and co-wrote the online series Saas, Bahu aur Flamingo, both of which won awards.
With 23 years of experience under her belt, Shitu Patil has dominated the branding and advertising industry, having collaborated with legendary agencies like Lowe Lintas, FCB, and Publicis Ambience. Patil was the head of her own design firm, Plus One, until 2022, when she returned to her position at L&K Saatchi & Saatchi for the Groupe. Her creative talents have been acknowledged by several industry prizes, including many more than Effies, Kyoorius, D&AD, and ABBY. She has also been a part of the judging panels for both D&AD and ABBYs. Patrick has worked with several famous people, including Renault, Lakme, and Raymond.
Anticipation of Future Events
Mannan and Patil have set Publicis India on a course for strategic expansion and creative innovation. Their complementary skillsets would surely benefit the agency’s creative work in India.
Commending the agency’s development and revival in the last two years, L&K Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava conveyed his excitement for the new hires. He said, “Publicis India has been on an amazing journey of resurgence in the past 2 years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”
Oindrila Roy, Managing Director, Publicis India, added, “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies. We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”
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For Shitu Patil’s new position to be a success, she stressed the need of teamwork and cooperation. “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India,” according to her.
In the future, Aman Mannan hopes to combine modern ideas with conventional wisdom. “I am looking forward to working closely with Paritosh, Oindrila, and the team to build on the great work they have already done. I hope to create state-of-the-art solutions, placing art firmly at the centre of our endeavours and infusing new-age work with age-old wisdom. I aim to integrate the best practices of cinema writing and thinking into our projects, contributing to the development of a unique voice for Publicis India,” said Mannan.
As a result of strategically enhanced creative leadership, Publicis India has entered a new era of greatness. New, groundbreaking art that challenges accepted wisdom is about to be available.
