Publicis Media, a global powerhouse in the media industry, has revealed two significant appointments to head Adobe’s media accounts. Minsun Collier will oversee the APAC region from her base in Sydney, while Matthew Mills will take the reins in Japan, operating from Tokyo.
Major Move Following Extensive Review
In March 2023, after an in-depth review process, Publicis Media successfully secured Adobe’s international media account across EMEA, APAC, and Japan. The two companies are set to jointly manage a newly formed global centre of excellence, designed to offer high-quality service for the account.
Jane Lin-Baden, Chief Executive Officer for APAC at Publicis Groupe, on the appointments, expressed, “Adobe has a strong vision for fuelling growth in this region and we’re building a bespoke team to support this. Led by Minsun Collier, a true media evangelist who helps businesses to navigate the changing media landscape and set them up for success, we are thrilled to be welcoming Adobe to our portfolio of flagship brands in APAC.”
Harnessing Entrepreneurial Spirit for Adobe’s Growth in Japan
Gareth Mulryan, Chief Executive Officer for Japan at Publicis Groupe, acknowledged the important role Matthew Mills would play. “With his entrepreneurial spirit, Matthew has the smarts and curiosity we need to lead Adobe in Japan, their second largest global market. He’ll work closely with Publicis global on all levels to help drive growth in a key market. It’s an exciting time for Adobe in Japan and we’re honored to be part of their journey here.”
Experienced Leaders Head the Way
Minsun Collier, a seasoned leader and media specialist, has an impressive record in expediting business growth using digital media, data, and technology. Prior to joining Publicis Groupe, she held major roles in media agencies, including National Head of Digital and National Head of Data & Technology Acceleration.
In contrast, Matthew Mills brings with him extensive experience in media planning and investment. He has developed media models that cultivate deep customer relationships, improve brand reputation and enhance profit. Before joining Publicis, Mills had worked in various media agencies across Japan, Australia, and the UK.
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Collier, expressing her excitement, shared, “Adobe is one of the most trusted brands and innovative organisations in the world, which is why I’m thrilled to be leading the Adobe APAC team. The opportunity to lead an incredibly talented group of people, collaborate with the brilliant marketing minds at Adobe and find new and compelling ways to tell the brand’s story across the region is truly special.”
Mills reflected similar sentiments: “I am thrilled to join the Publicis team in partnering with Adobe at a key stage in their growth story. I can’t wait to apply our industry first growth plan, integrating media, content, technology and advanced analytics to accelerate customer growth for the business.”
