Global adtech leader, PubMatic, has inked a promising deal with Sweden-based adaptive streaming expert, SeenThis. The partnership aims at revolutionizing digital advertising by significantly reducing carbon emissions.
This joint venture paves the way for brands and advertising agencies across the globe to easily transition towards more sustainable media. This comes without compromising on advertising performance, making this transition seamless and effective.
The collaboration enables advertisers to execute scalable, carbon-efficient video campaigns across the expanse of the premium supply on PubMatic’s platform. Buyers can conveniently activate campaigns via a Deal ID and gain access to a comprehensive suite of curation tools available through PubMatic.
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Jason Barnes, APAC chief revenue officer at PubMatic, applauded SeenThis’ efficiency, remarking how its lightweight and quick video experiences, when combined with PubMatic’s supply path optimization expertise, offers a highly effective solution. Agencies and advertisers can pinpoint the most commercially viable channels and partners, execute programmatic deals across all channels, all while ensuring carbon emissions are kept to a minimum.
Thomas Houge, SeenThis’ chief commercial officer, expressed excitement over this partnership, emphasizing businesses’ responsibility to reduce their climate impact and their role in shaping a sustainable future for digital advertising.
This deal aligns perfectly with PubMatic’s ongoing commitment to power its global data centres with renewable energy.
News Source: Market Tech
