Prominent creative agency By Design has developed a captivating series of digital films for Syska’s innovative BLDC Fans, featuring acclaimed actor Rajkummar Rao. The films emphasize the fans’ ecological and economic benefits under the catchy tagline “Save Kiya Kya?” These digital extensions complement the offline campaign, enhancing the fan range’s market launch.
The initial film presents Rao in a quirky persona, promoting the planet-saving and money-saving aspects of Syska BLDC fans that provide high performance while conserving 60% energy. The second film underscores the fans’ user-friendly features, highlighting their remote-controllable operation. The last film offers a handy tip on battling intense heat using Syska’s fans that deliver superior performance with minimized power bills.
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These films resonate with Indian consumers, showcasing Syska’s latest BLDC fans that balance cost-efficiency and environmental responsibility. They present an opportunity for consumers to reduce their carbon footprint and save on electricity bills while enjoying top-quality, durable fans.
By Design, acclaimed for producing remarkable visual narratives across media, utilized its creative team’s expertise for this project. The films accentuate Syska’s BLDC fans’ superior design and performance while emphasizing the brand’s dedication to energy efficiency and sustainability.
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Rahul Gupta, Founder & CCO of By Design, expressed satisfaction over the project’s outcome, lauding the opportunity to work with Rao. He emphasized the films’ relatability and effective portrayal of the fan features. Gurumukh Uttamchandani, Director of Syska, echoed this sentiment, expressing pleasure over the campaign’s successful depiction of their product’s benefits.
This news is based on Adgully’s report, “Rajkummar Rao promotes Syska’s range of BLDC Fans through digital films”.
