Leading soap brand Lux has announced the appointment of Rakul Preet Singh, the popular Indian actress and model, as their latest brand ambassador. The move comes as Lux aims to strengthen its presence in the Indian market and appeal to a broader audience.
Lux, a brand synonymous with beauty and elegance, has a long-standing history of associating itself with prominent personalities from the world of cinema and fashion. With Rakul Preet Singh joining the esteemed line-up of past ambassadors, including legendary actresses like Hema Malini, Madhuri Dixit, Kareena Kapoor Khan, and Deepika Padukone, Lux aims to continue its legacy of being the go-to beauty brand for women across the nation.
Rakul Preet Singh, an acclaimed actress known for her roles in both Bollywood and South Indian cinema, has garnered a huge fan following over the years. Her versatility, talent, and charm have resonated with audiences, making her an ideal choice for Lux’s new brand ambassador. Born in Delhi and having made her acting debut in 2009 with the Kannada film “Gilli,” Rakul has acted in numerous films across the Telugu, Tamil, and Hindi film industries, showcasing her incredible range as an actress.
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The association between Lux and Rakul Preet Singh comes as no surprise, as the brand has always been keen on working with strong, independent, and talented women who are not just successful but also serve as role models for millions of women across India. With her unique blend of beauty, grace, and talent, Rakul fits the bill perfectly. She has also been a vocal advocate for body positivity and self-love, values that resonate with Lux’s brand philosophy of encouraging women to embrace their individual beauty and celebrate their unique selves.
Lux’s decision to collaborate with Rakul Preet Singh is also a strategic move to connect with the diverse Indian audience, as the actress enjoys a massive fan base in both North and South India. With Rakul as the face of the brand, Lux hopes to deepen its connection with consumers, making it a preferred choice for women across the country.
As the new brand ambassador, Rakul Preet Singh will be featured in Lux’s upcoming marketing campaigns, endorsing the brand’s wide range of beauty and skincare products. The association is expected to elevate Lux’s brand image and appeal to a new generation of consumers who appreciate authenticity, empowerment, and self-expression.
Speaking on the association, Rakul Preet Singh said, “I am honored and excited to be a part of the prestigious Lux family. Lux has been a trusted and much-loved brand for generations, and I have grown up admiring their iconic advertisements featuring some of the most beautiful and talented women in the industry. I am looking forward to working closely with Lux and being a part of their inspiring journey.”
On the other hand, a spokesperson from Lux expressed their delight in welcoming Rakul Preet Singh to the Lux family, stating, “Rakul embodies the essence of the modern Indian woman – confident, talented, and unapologetically herself. We are thrilled to have her on board and can’t wait for the exciting journey ahead.”
With the association of Rakul Preet Singh as the new brand ambassador, Lux is poised to continue its reign as one of the leading beauty brands in India, upholding its legacy of empowering women and celebrating their individuality.
