In recent years, collagen supplements have gained popularity, especially among people who want to slow down the ageing process and take better care of their skin. Nevertheless, there is still a lack of knowledge regarding the best kind of collagen supplement to take. HK Vitals steps in at this point. HealthKart has started its second campaign in the category, “Real You. Happy You,” as the top D2C vitamin and mineral supplement (VMS) brand in India.
The advertisement, which features Yami Gautam Dhar, emphasises the significance of selecting genuine collagen over collagen boosters. The process of picking the best collagen supplement has been made simpler by HK Vitals in a world where there is a virtual flood of knowledge, suggestions, goods, and services in the field. Their “Real You. Happy You.” campaign focuses on debunking misconceptions and shattering false beliefs. It is the company’s second campaign to inform consumers about the various kinds of collagen products on the market. As well as encourage them to choose real collagen over collagen builders for results that are effective and last longer.
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HealthKart’s chief operating officer, Chella Pandyan, said. “I’m happy to report that HK Vitals has experienced rapid growth as a result of its cutting-edge, practical, and modern offerings. Collagen is a key area of focus for us. As the market leader in the collagen category. We believe it is crucial to inform our customers about the value of real collagen and its advantages.” Actress Yami Gautam Dhar spoke about her work with HK Vitals and said, “I’m thrilled to be a part of HK Vitals’ new campaign, Real You. Happy You. The company’s commitment to authenticity was what most drew me to the brand. I admire HK Vitals for taking the initiative to inform people about the value of genuine collagen for healthy skin. I already use HK Vitals Skin Radiance Collagen as a crucial component of my daily skin care regimen.”
Head of Brand at HK Vitals Neha Gupta commented on the new campaign. “Dispelling the myth and shattering the illusion are the main goals of Real You Happy You. It is the brand’s second campaign to educate consumers about the various types of collagen products. The market and encourage them to choose real collagen over collagen builders for results that are effective and long-lasting. Yami is the ideal campaign partner because of her straightforward lifestyle and straightforward approach to wellness and beauty. Which are in line with the values of the target market and our brand ethos.” The company introduced its collagen product 15 months ago under the name HK Vitals Skin Radiance Collagen. In a very short period of time, the product rose to the top of the market.
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Along with other skin-healthy ingredients such as Vitamin C, E, Biotin, and Hyaluronic Acid, the brand offers one of the best sources of marine collagen, which has been shown to be highly effective in improving skin health. The product works well to restore the body’s lost collagen levels, giving skin a younger appearance and improving health. The campaign’s actress, Yami Gautam Dhar, appreciates that HK Vitals is Collagen is one of the most important components for youthful-looking skin. It also helps to delay the onset of ageing. It is essential for maintaining the health of your bones, nails, and joints while also making you look young and healthy. Even though there is a greater need for collagen. There is still a serious problem with people not knowing how to pick the right collagen.
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In order to promote the use of collagen in India through a variety of channels, including partnerships with dermatologists and various content producers, HK Vitals has put in place a thorough marketing strategy that is centred on education. The brand has also distributed in-store educational materials and provided free, single-use samples to encourage consumers to try the product. The “Real You. Happy You.” campaign from HK Vitals aims to inform customers about the value of selecting the best kind of collagen supplement. Real collagen is necessary for strong bones, skin, joints, and nails. The Skin Radiance Collagen by HK Vitals is a potent supplement that can help restore the body’s lost collagen levels and give you younger-looking, healthier skin.
