Uber, the globally renowned ride-hailing giant, recently announced its latest venture, an inventive platform known as Journey Ads. This advertising solution aims to revolutionize the way brands connect with consumers, effectively transforming the entire ride experience into an interactive advertising playground.
This innovative venture, designed to evolve the way brands and consumers interact, is a product of a partnership with Httpool by Aleph, a global leader in digital advertising. Journey Ads extends the opportunity for brands to engage with customers throughout the entirety of their Uber ride, commencing from the moment of booking, right through to the completion of the trip.
This new advertising solution leverages the immense potential of Uber’s first-party data and insights, creating a potent tool that does not compromise consumer privacy. Despite its capacity to provide fascinating and relevant advertisements to riders, it ensures a secure environment where consumers’ personal data is never shared with advertisers.
Also Read: Uber Revs Up Sustainability, Unveils “Uber Green” in India
Mark Grether, Vice President and General Manager of Uber Advertising, expresses his excitement about the successful launch of Journey Ads. “Since the initiative’s launch last year, advertisers have embraced this novel platform, achieving click-through rates above 3% and an average global view time of over 100 seconds, well surpassing industry standards,” Grether says. “Given the platform’s positive impact, it’s invigorating to witness this influential advertising platform scaling in India.”
Adding to this, Prabhjeet Singh, President of Uber India and South Asia, underlines the platform’s unique ability to develop relationships between brands and consumers. He highlights that Journey Ads and in-car tablets provide an unrivaled opportunity for brands to engage consumers during a unique time when they are especially attentive. Singh enthuses, “I’m thrilled to see this offering expand to provide more Indian brands a space to create meaningful audience engagement.”
From Aleph’s perspective, Rabin Yaghoubi, Chief Corporate Development Officer, beams with pride over their partnership with Uber. Yaghoubi remarks, “We are delighted to partner with Uber to bring its unique advertising solutions to India. This is a pivotal moment for digital advertising globally. Connecting brands with consumers is deeply ingrained in Aleph’s DNA, and partnering with Uber in the region allows us to jointly make our mark from the start of the journey.”
Echoing Yaghoubi’s sentiments, Amit Gupta, Managing Director of Httpool by Aleph, emphasizes how this collaboration has unlocked an extraordinary opportunity. Gupta asserts, “The collaboration between Uber and Httpool by Aleph has unlocked an exceptional opportunity to tap into the vast potential of reaching consumers during their journeys. This facilitates Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience.”
Thus, the joint venture of Uber and Httpool by Aleph seems set to rewrite the rules of advertising, offering brands an unexplored avenue for engaging consumers and fostering meaningful relationships. The Journey Ads venture holds promising potential to revolutionize digital advertising, not only in India but potentially across the globe.
This news is based on information sourced from the campaignindia website.
