In a ground-breaking collaboration, foodpanda, Asia’s premier food and grocery delivery titan beyond China, and TabSquare, a Singapore-based innovator of AI-driven in-restaurant solutions, have announced a joint venture to digitalise the restaurant industry. This endeavour aims to streamline restaurant processes and augment dining experiences across Asia.
Reinventing the Restaurant Industry
Being subsidiaries of Delivery Hero, both companies have embarked on this journey starting in Singapore, Malaysia, the Philippines, and Taiwan to revolutionize the ordering, payment, and customer engagement methodologies of restaurants. This strategic move into digitalisation will not only create an effortless transition from offline-to-online dining but also boost the profitability of partnered restaurants.
Automating for Efficiency
Through TabSquare, foodpanda’s associated restaurants can now mechanise tedious tasks, thereby enhancing efficiency. Restaurants can offer digital menus to customers, allowing them to browse, order, and pay at their own leisure. Such a customer-centric approach facilitates accurate orders, reduces delays, and fosters a more gratifying dining experience.
Jakob Angele, foodpanda’s CEO, explains their mission, “foodpanda stands for all things food; with our technology, we want to play a part in as many of our customers’ 120 monthly food interactions as possible.” He further emphasizes the future of QR code-based ordering and predicts a world where paper menus will soon become a nostalgic memory.
Leveraging Data for Customer Retention
Partnering with foodpanda and TabSquare allows restaurants to use combined data and predictive technologies to enhance customer engagement. With the help of data analytics drawn from customers’ purchase histories, restaurants can refine their offerings, identify price sensitivity trends, volume, and menu preferences to customise future dining experiences. Additionally, restaurants can utilise these insights to present relevant promotions, thereby attracting and retaining customers.
The Rewarding Impact
Foodpanda and TabSquare’s data-driven insights have shown that restaurants that enhance their customer experiences witness higher revenues. TabSquare’s affiliated restaurants have reported up to 10% higher bill sizes, a reduction of up to 50% in staff costs, and increased customer satisfaction. Furthermore, restaurants on foodpanda have seen an average uplift of at least 10% in business performance since their association.
Anshul Gupta, TabSquare’s co-founder, highlights their mission: “Together, we are making a collective attempt to move the restaurant industry further into the digital age, providing comprehensive and seamless online to offline solutions that will help restaurants become more efficient, improve profitability and drive better customer experience and engagement. ”
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Dine-In Features
Foodpanda pioneered the introduction of dine-in features in Singapore in 2021, besides their delivery and pick-up services, to aid restaurant partners in catering to customers more comprehensively. Since 2022, over 8,000 restaurants across eight countries have commenced offering dine-in deals via foodpanda, providing customers with discounts ranging from 15% to 25%. This strategy has led to over 100,000 pandapro users and foodpanda customers exploring new dining experiences.
Restaurants interested in partnering can visit www.partner.foodpanda.sg for more details.
With this strategic collaboration, the dining experience is set to redefine its boundaries, thereby creating a more efficient, engaging and profitable space for the restaurants, and a more satisfying experience for the customers.
