Reliance Consumer Products Ltd. has announced the launch of a range of personal and home care items, expanding its fast-moving consumer goods portfolio. Glimmer, Puric & Get Real are the 3 new product lines introduced by the company. Glimmer specializes in beauty soaps, Puric focuses on hygiene soaps and Get Real specializes in natural products for personal care. Additionally, HomeGuard has unveiled toilet and floor cleansers and Dozo presents dishwashing bars and liquids. The Enzo Smartwash range also consists of powder, liquid & bar detergents for laundry. Home and personal care products produced with Indian consumers in mind can provide great results with their functional formulations. The efficacy and quality of these goods are outstanding.
The FMCG market in India is highly competitive, with Hindustan Unilever Ltd. having a significant presence in the soap and laundry market, introducing brands like Lux, Dove, Lifebuoy and Surf Excel. These brands have made HUL a major player in the industry. With Reliance Consumer Products entering the market, a challenge is posed to Hindustan Unilever, ITC Ltd., Procter & Gamble Co., Godrej Consumer Products Ltd., Dabur India Ltd. and other local companies such as Ghadi detergent.
FMCG companies face multiple challenges while entering the market, such as sourcing benefits in terms of scale, heavy advertising budgets, free shelf space in stores and efficient distribution networks. These can make it difficult to penetrate this market but with the right strategy it is possible to overcome those obstacles. Reliance plans to gain a foothold in the market by taking on regional players at the bottom end. This will help it become a major player in the industry. The company has expanded their range of products by introducing a new line including cosmetics, hair oil, face wash, shower gel, and other hair & beauty accessories. This addition to the private-label personal care brands has been welcomed by customers.
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Reliance has taken a stance to make their quality products available to all Indian households, regardless of income, by maintaining lower price points than that of the competition. This ambition displays their commitment to making their products more accessible. The company plans to aggressively scale up its launches through omnichannel distribution across India, making the products available across all channels, including traditional mom-and-pop stores. The company has a large network of 17,225 stores through its subsidiaries and affiliates that is functioning with an omnichannel approach. They intend to further strengthen this framework in the coming months to grow their Fast Moving Consumer Goods (FMCG) portfolio.
In conclusion, Reliance Consumer Products has launched a range of personal and home care items, adding to its fast-moving consumer goods portfolio. The company aims to compete with established players in the market by making quality products accessible to every Indian household at reasonable price points. Its products are available across channels, including traditional mom-and-pop stores, and the firm plans to aggressively scale up its launches through omnichannel distribution across India.
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