After a break of three years, the China Brand Fair (Central and Eastern Europe) reopened its doors in Budapest in 2023, demonstrating the growing economic and trade ties between China and Hungary. The repeated event, now in its sixth edition, has become a vital conduit for bolstering business connections and promoting economic cooperation, with more than 230 Chinese exhibitors in attendance.
Wu Zhengping, the Director General of China’s Ministry of Commerce’s Trade Development Bureau, acknowledged the consistent growth in Sino-Hungarian economic and trade relations. The fair, he pointed out, sends a strong message across Europe. It’s a comprehensive platform for exhibitions, trade discussions, investment cooperation, and cultural exchange.
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Wu emphasized Hungary’s strategic geographic location within the ambit of China’s Belt and Road Initiative (BRI). He encouraged enterprises to exploit the international supply routes and logistics services at their disposal, such as the China-Europe freight trains. He also urged Hungarian companies to delve into investment opportunities in China, encouraging reciprocal investment and a balanced trade relationship.
Liu Bo, the Chinese embassy’s minister-counsellor in Hungary, underscored Hungary’s status as China’s leading investment destination in Central and Eastern Europe. He underscored the BRI’s role in fostering development and projected that the current fair, the first since the COVID-19 pandemic, would further strengthen bilateral economic and trade cooperation.
Szabolcs Szolnoki, the Deputy State Secretary for Technology of Hungary’s Ministry of Economic Development, expressed gratitude for the event. He highlighted China as Hungary’s top trading partner outside the European Union and praised the excellent price-to-performance ratio and superior quality of Chinese goods.
Echoing these sentiments, Erno Peto, the President of the Chinese Hungarian Chamber of Economy, applauded the event for its role in connecting companies and fostering beneficial collaborations. The China Brand Fair, according to him, has become the largest and most essential exhibition of Chinese brands in Central and Eastern Europe.
Local entrepreneurs, such as Kristof Horvath, an energy sector entrepreneur, and Mate Kovacs, interested in the catering business, also see the fair as a beneficial platform for fostering relations and mutually beneficial trade between China and Central and Eastern European nations.
This news is based on a report by The Star.
