This World Environment Day, Coca-Cola Hong Kong and City Plaza are making a bold statement for sustainability. They have launched the city’s first “Recycle Bar,” aimed at heightening public awareness of proper recycling practices to minimize the carbon footprint.
Operating from June 2 to 11, the ‘Recycle Bar’ stands as a beacon of recycling, featuring over 30 pieces of bar furniture constructed from 18,000 recycled plastic bottles through 3D-printing. The bar showcases a collection of rPET-turned everyday items, encouraging visitors to recycle used PET bottles in exchange for free beverages and rPET-made souvenirs.
PET, when properly recycled, is a valuable resource that can be repurposed endlessly. Highlighting this potential, Coca-Cola has transformed 18,000 recycled PET bottles into practical bar furniture, including a counter, stools, tables, and chairs, all locally produced.
Once the exhibition concludes, the furniture will find a new home at a ‘Recycling Academy’ experience center, extending Coca-Cola’s commitment to public education on recycling. The Recycle Bar is more than an exhibition, but also an insightful journey into PET recycling, elucidating the process of transforming used bottles into new beverage containers.
Also read: Heinz Revamps Brand Image with Launch of First Ever Global Creative Campaign
Visitors to the ‘Recycle Bar’ have the opportunity to engage in the recycling process by shredding PET bottles, gaining first-hand knowledge on proper recycling practices. Moreover, the return of plastic bottles to the Recycle Bar paves the way for the production of various everyday items, all the while incentivizing recycling with points that can be redeemed for Bonaqua mineralized water and Coca-Cola rPET souvenirs.
Over the weekends, consumers are invited to take part in DIY planting workshops using rPET. Attendees will receive a limited edition rPET flowerpot, made from two recycled PET bottles, and partake in a guided tour, receiving a planting lesson, and turning their rPET flowerpot into a unique art piece.
Franchise Operations Director for Coca-Cola, Marella Canepa Risso, stresses the importance of addressing environmental issues and believes that initiatives like the Recycle Bar can inspire Hong Kong residents to see the potential of recycled PET bottles.
General Manager of Cityplaza, Aileen Chan, also echoes these sentiments, emphasizing the necessity of public education and establishing a recycling-friendly city.
This news is based on an article from Marketing Interactive.
