Gevme, a leading Singapore-based event technology platform, is on the forefront of a game-changing initiative named “Project Spark”. This complimentary research and education-driven venture aims to leverage the power of generative artificial intelligence (AI) in the business events industry.
Gevme Announces the Launch of Project Spark
In a bid to explore the potential of AI within the realm of business events, Gevme, in collaboration with the Professional Convention Management Association (PCMA), developed the currently-in-progress platform. If you’re interested in being a part of this groundbreaking initiative, you can join the community waitlist at sparkit.ai.
Influence of AI in the Business Event Industry
PCMA and CEMA President and CEO, Sherrif Karamat believes that, “Artificial intelligence in the business events industry is just beginning, but we cannot define its future without our global community.” He further states that, “We believe business events are about creating social and economic transformation. Properly channelled, AI has the potential to empower each of us to accelerate innovation and progress for our audiences, our businesses, and our careers.”
Addressing Increasing Demands in the MICE Industry
With the global MICE (Meetings, Incentives, Conferences, Exhibitions) industry expected to burgeon to US $1,337.4 billion by 2028, the Asia Pacific region is projected to account for a significant US $441.1 billion market by 2025 – a CAGR of 8.6%. The increased frequency of events translates to a higher workload for event organizers, who are constantly tasked with meeting rising attendee expectations.
Project Spark: Offering Unique Solutions for Event Planning
Project Spark is designed to assist business event professionals in navigating routine event planning tasks more efficiently. Through complimentary educational content, engagement sessions, and innovative tools such as a generative AI platform, the project promises to streamline the process of achieving event goals. The initiative also promotes an online community to encourage collaborative research evolution.
“Event coordination is undoubtedly stressful, filled with long hours and late nights. We wanted to develop Project Spark with the main aim of aiding and supporting the work that business event strategists are doing, helping them reduce their workload so that they can focus on what they do best – creating and delivering impactful event experiences, making tough tasks simpler and turns ordinary work into something special,” says Veemal Gungadin, CEO and founder of Gevme.
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Gungadin adds, “The APAC region is seeing more events, and now, more than ever, we need to continuously innovate and adopt new technologies to deliver impactful event experiences. Project SPARK is the starting point to explore, together, the challenge of adopting new AI technology and better understand how disruptive technology will enhance the power of the human connections our industry creates.”
Next Steps: PCMA’s Educon Presentation
Updates on the progress of Project Spark will be revealed on June 26, 2023, during PCMA’s Educon in Montreal, Canada. Stay tuned as we continue to cover this revolutionary approach to event management.
