KUALA LUMPUR, 27 June 2024 – In a significant move to bolster its operations, Rocketfuel Entertainment, Malaysia’s premier Talent Management & Record Label, has announced a major restructure, including the appointment of three new senior executives. The dynamic new team includes Wee Sher Leen as the Head of Rocketfuel Entertainment, Mathan Rajasingam as the Head of Commercial, and Syakireen Othman as the Head of Music and Content.
Prem Anand, Vice President of Rocketfuel Entertainment, expressed his enthusiasm for the new leadership, stating, “We are thrilled to continue our growth and operations with the new team. All three appointments bring a wealth of experience and a proven record in talent management, content, music, and sales to Rocketfuel. We are well-positioned to conduct our growth plans in digital, content, and creator marketing in 2024.”
Rocketfuel Entertainment boasts a strong association with some of Malaysia’s most beloved talents, including Zizan Razak, Zul Ariffin, Sherry Alhadad, Lisa Surihani, Nabil Ahmad, and Hawa Rizwana. Their strategic partnerships with Astro, sooka, NJOI, and other digital platforms offer a 360-degree approach to maximizing reach for their talents and clients.
A notable success story is Malaysia’s top singer Hael Husaini’s transition to acting in the drama series ‘My Famous Ex Boyfriend,’ which also served as a launchpad for his album, ‘Antonim Part 1.’ The album’s tracks, featured as official soundtracks for the series, topped the charts on YouTube, iTunes, and Apple Music upon release.
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Rocketfuel’s newly appointed team has also been instrumental in introducing a new lineup of talents and achieving significant milestones in the entertainment industry. They have played a crucial role in elevating the careers of young talents like Mierul Aiman and Fazziq Muqris, and discovering new influencers such as 13-year-old Amir Sisi, winner of the singing competition ‘The Chosen One.’ Moreover, contestants from Hero Dewi Remaja and influencer Miss Alvy are set to benefit from comprehensive exposure and promising career opportunities.
Adding to their momentum, Rocketfuel has announced a strategic collaboration with Warner Music Malaysia’s ADA. This partnership will see both companies working on local and regional projects, including joint ventures and song collaborations, with ADA exclusively distributing Rocketfuel’s catalogue across key Digital Service Providers (DSPs) like YouTube and Spotify.
Sher Leen, Head of Rocketfuel, shared her excitement about the collaboration, “We are enthusiastic about this partnership with Warner Music and we believe that this will bring a new platform for our talents and music to the regional and international front, opening up new fans and commercial opportunities.”
Dinesh Ratnam, Managing Director of Warner Music Malaysia, echoed this sentiment, “We are delighted to embark on this multi-year strategic collaboration through our distribution and label services arm, ADA. Rocketfuel has established itself as a local talent powerhouse under Astro, and we are both aligned on our vision for nurturing and growing the Malaysian creative ecosystem. We look forward to working closely and connecting Rocketfuel’s talents with audiences regionally and internationally, driving forward exciting new possibilities that leverage the global reach of our network.”
This forward-looking partnership underscores Rocketfuel’s commitment to expanding its offerings for talents and clients while continuously enhancing creative excellence across its network. For more information about Rocketfuel Entertainment or to connect with their talents, visit https://rocketfuelent.com/.
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